The NRA’s longtime advertising firm Ackerman McQueen has formally provided notice that they will be moving to terminate their contract according to the Wall Street Journal.
In the announcement Wednesday, Ackerman said it had formally provided a notice to terminate its contract with the NRA, claiming the agreement already had been “constructively terminated” by the NRA’s own “inexplicable actions.”
The NRA didn’t immediately respond to a request for comment.
The ad firm said it had implored all parties to stay true to the NRA’s membership, but instead was “attacked in frivolous lawsuits and defamed with made-up stories” peddled to the news media.
This move comes on the heels of two lawsuits by the NRA against Ackerman McQueen and a counterclaim by Ack-Mac.
There is no word what will happen to NRATV which is produced for the NRA by Ack-Mac. As a reminder, NRATV personalities such as Cam Edward and Ginny Simone are Ack-Mac employees while others like Dana Loesch are independent contractors.
While many of us have long wanted Ack-Mac gone or have, at the minimum, wanted a competitive RFP (request for proposal) search for an ad firm, this is a bit of a surprise to see Ack-Mac just walking away. It could mean that they see the NRA as a diminishing source of revenue and are fleeing like rats from a sinking ship. Alternatively, it could be a recognition by Ack-Mac of the rise of William Brewer III and his attempt to be the one stop shop for both legal and PR work for the NRA. Only time (and targeted information leaks) will tell.