DC Project Brings Attention To Women Gun Owners At SHOT Show

The DC Project held a rally yesterday at the Fiocchi booth. It featured many of the women of the DC Project who were attending the SHOT Show. My guesstimate on the number of women wearing teal DC Project shirts was over 50.

From DC Project Facebook Page

This rally attracted the attention of the local Las Vegas media. The focus of the report was on women becoming involved in both armed self-protection and the shooting sports.

Dianna Muller, championship shooter and the founder of the DC Project, and California attorney Lara Smith were featured interviewees in the story.

While at the SHOT Show, I learned that there are plans to expand the DC Project. The goal is to recruit at least one woman in every Congressional district. The hope that these women will establish relationships with the local representative and become viewed as a resource on firearms issues.

Speaking of women at the SHOT Show, there were quite a number of women participating as buyers, exhibitors, and media. Yes there were a few “booth babes” but the number continues to decrease each and every year. This is good news for the industry as it realizes that women are a growing market that needs to be shown the respect they deserve.


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