{"id":1737,"date":"2014-04-07T16:12:00","date_gmt":"2014-04-07T16:12:00","guid":{"rendered":"https:\/\/onlygunsandmoney.com\/2014\/04\/07\/surprising-numbers-from-iwi-about-tavor\/"},"modified":"2019-08-16T18:23:55","modified_gmt":"2019-08-16T18:23:55","slug":"surprising-numbers-from-iwi-about-tavor","status":"publish","type":"post","link":"https:\/\/onlygunsandmoney.com\/?p=1737","title":{"rendered":"Surprising Numbers From IWI About Tavor Sales"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:12010,&quot;href&quot;:&quot;http:\\\/\\\/lauraburgess.com\\\/clients\\\/iwi-us\\\/IWI_US_20000%20FINAL%20032614.pdf&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>\nI will admit that I was more than a little surprised when I read the following press release announcing that IWI US (Israel Weapons Industries&#8217; US subsidiary) had shipped their 20,000th Tavor SAR bullpup carbine. The market for a bullpup like the Tavor SAR or the Steyr Aug would seem a bit limited given the design and the price but obviously I&#8217;m wrong in my estimation. And reading their press release below, it seems I&#8217;m not the only one wrong in my estimation. Sales were three times greater than IWI US projected themselves.<\/p>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2014\/04\/IWI_TSIDF16.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2014\/04\/IWI_TSIDF16.jpg\" height=\"211\" width=\"400\" \/><\/a><\/div>\n<p><a href=\"http:\/\/lauraburgess.com\/clients\/iwi-us\/IWI_US_20000%20FINAL%20032614.pdf\" target=\"_blank\" rel=\"noopener\">The press release<\/a> announcing this milestone:<\/p>\n<blockquote class=\"tr_bq\"><p>\n<i>Harrisburg, PA (March 2014) &#8211; IWI US, Inc. a subsidiary of Israel Weapon Industries (IWI) Ltd., proudly<br \/>\nannounces the 20,000th TAVOR\u00ae SAR has been shipped. The IWI US facility was officially opened in December<br \/>\nof 2012 and began shipments to distributors of the highly anticipated; Israeli designed and built rifle in late<br \/>\nMarch of 2013. <\/p>\n<p>2013 became the year of the TAVOR\u00ae SAR, <b>with unexpected demand that tripled projected sales <\/b>and garnered<br \/>\nthe receipt of two coveted awards: American Rifleman\u2019s Golden Bullseye Award for Rifle of the Year and the<br \/>\npopular blog, TheTruthAboutGuns.com, Rifle of the Year. IWI US doubled their employee base to meet the<br \/>\ndemand for the TAVOR\u00ae SAR, as well as hired additional management as the product found a receptive<br \/>\naudience in the law enforcement community. <\/p>\n<p>IWI US expects to expand its facility in 2014 to accommodate continued growth. Additionally, IWI US will<br \/>\nlaunch an online store with a variety of IWI US approved accessories for the TAVOR\u00ae SAR in the coming weeks. <\/p>\n<p> \u201cThis is a watershed moment for IWI US and our employees,\u201d Michael Kassnar, Vice President of Sales and<br \/>\nMarketing for IWI US commented. \u201cWe could not have met our goals without the enthusiasm, dedication and<br \/>\nthe Pennsylvania work ethic of the IWI US<br \/>\nteam.\u201d<\/i><\/p><\/blockquote>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>I will admit that I was more than a little surprised when I read the following press release announcing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":4,"footnotes":""},"categories":[1],"tags":[1264,2016,2657],"class_list":["post-1737","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gun-sales","tag-iwi-usa","tag-tavor-sar"],"_links":{"self":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/1737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1737"}],"version-history":[{"count":1,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/1737\/revisions"}],"predecessor-version":[{"id":9815,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/1737\/revisions\/9815"}],"wp:attachment":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}