{"id":31611,"date":"2021-10-09T15:11:14","date_gmt":"2021-10-09T15:11:14","guid":{"rendered":"https:\/\/onlygunsandmoney.com\/?p=31611"},"modified":"2021-10-09T15:11:20","modified_gmt":"2021-10-09T15:11:20","slug":"nra-membership-trends","status":"publish","type":"post","link":"https:\/\/onlygunsandmoney.com\/?p=31611","title":{"rendered":"NRA Membership Trends"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:3496,&quot;href&quot;:&quot;https:\\\/\\\/www.outboundengine.com\\\/blog\\\/customer-retention-marketing-vs-customer-acquisition-marketing&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.outboundengine.com\\\/blog\\\/customer-retention-marketing-vs-customer-acquisition-marketing\\\/&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3497,&quot;href&quot;:&quot;https:\\\/\\\/www.pagunblog.com\\\/2021\\\/10\\\/02\\\/lowest-nra-participation&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>One of the cardinal rules of business is that it costs much less to keep a customer than it is to go out and get a new customer. Indeed, some <a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>studies show it costs five times<\/strong><\/a> as much to get a new customer than to keep an existing one. Moreover, just retaining 5% more customers can push profitability by anywhere from 25% to 95%. If your new car came with satellite radio, this explains why Sirius XM offers such incredible deals to keep you enrolled. <\/p>\n\n\n\n<p>Now let&#8217;s apply this to the NRA. Reportedly officers of the NRA keep telling the board that they are gaining 100,000 new members monthly. This is a correct statement. However, what is not talked about much is membership retention.<\/p>\n\n\n\n<p>Examine the chart below that was handed out in a recent NRA committee meeting. You had a million member spike in the year after the Newtown murders. However, in the next year total membership dropped by 500,000. You see and up-down pattern through 2018 when membership hit a peak of about 5.2 million members. Since 2019, the pattern has changed from the earlier up-down pattern to a continual decline. Membership currently stands at about 4.6 million as of the end of August. An earlier reported figure of 4.2 million was in error.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"478\" src=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2021\/10\/Membership-trends.jpeg\" alt=\"\" class=\"wp-image-31612\" srcset=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2021\/10\/Membership-trends.jpeg 611w, https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2021\/10\/Membership-trends-300x235.jpeg 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/figure><\/div>\n\n\n\n<p>As Bitter has reported in a couple of posts, <strong><a href=\"https:\/\/www.pagunblog.com\/2021\/10\/02\/lowest-nra-participation\/\" target=\"_blank\" rel=\"noopener\">voting particip<\/a>ation<\/strong> is down and <a href=\"https:\/\/www.pagunblog.com\/2021\/10\/02\/lowest-nra-participation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>increased secrecy<\/strong><\/a> about the organization&#8217;s affairs is harming it. Why would you want to be part of a group that forbids you from expressing your pride in being a part of it? <\/p>\n\n\n\n<p>The answer is you wouldn&#8217;t. Add in that there are clubs ditching the 100% NRA membership requirement along with the willful ignorance of many Board members and you have a disaster in the making.<\/p>\n\n\n\n<p><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>One of the cardinal rules of business is that it costs much less to keep a customer than it&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":3,"footnotes":""},"categories":[1],"tags":[5804,5803,26],"class_list":["post-31611","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cost-of-member-acquisition","tag-membership-trends","tag-nra"],"_links":{"self":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/31611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31611"}],"version-history":[{"count":1,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/31611\/revisions"}],"predecessor-version":[{"id":31613,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/31611\/revisions\/31613"}],"wp:attachment":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}