{"id":32688,"date":"2022-12-09T00:39:51","date_gmt":"2022-12-09T00:39:51","guid":{"rendered":"https:\/\/onlygunsandmoney.com\/?p=32688"},"modified":"2022-12-09T00:43:02","modified_gmt":"2022-12-09T00:43:02","slug":"marketing-agility","status":"publish","type":"post","link":"https:\/\/onlygunsandmoney.com\/?p=32688","title":{"rendered":"Marketing Agility"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:2542,&quot;href&quot;:&quot;https:\\\/\\\/www.cbsnews.com\\\/live-updates\\\/brittney-griner-release-russia-prisoner-swap-viktor-bout&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20221209091744\\\/https:\\\/\\\/www.cbsnews.com\\\/live-updates\\\/brittney-griner-release-russia-prisoner-swap-viktor-bout\\\/&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.cbsnews.com\\\/live-updates\\\/brittney-griner-back-us-release-russia-prisoner-swap-viktor-bout\\\/&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-04-18 21:22:29&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-26 06:46:05&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-05-08 09:19:43&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-05-11 17:32:14&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-05-25 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00:47:50&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2546,&quot;href&quot;:&quot;https:\\\/\\\/www.state.gov\\\/the-release-of-brittney-griner-from-russia&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2547,&quot;href&quot;:&quot;https:\\\/\\\/www.imdb.com\\\/title\\\/tt0399295\\\/?ref_=nv_sr_srsg_0&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20260416025404\\\/https:\\\/\\\/www.imdb.com\\\/title\\\/tt0399295\\\/?ref_=nv_sr_srsg_0&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-04-18 21:22:27&quot;,&quot;http_code&quot;:202},{&quot;date&quot;:&quot;2026-04-26 06:46:04&quot;,&quot;http_code&quot;:202},{&quot;date&quot;:&quot;2026-05-08 09:19:38&quot;,&quot;http_code&quot;:202},{&quot;date&quot;:&quot;2026-05-11 17:32:14&quot;,&quot;http_code&quot;:202},{&quot;date&quot;:&quot;2026-05-25 00:47:51&quot;,&quot;http_code&quot;:202}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-05-25 00:47:51&quot;,&quot;http_code&quot;:202},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2548,&quot;href&quot;:&quot;https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Lord_of_War&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2549,&quot;href&quot;:&quot;https:\\\/\\\/shop.tacticalshit.com&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>The big news according to the <strong><a href=\"https:\/\/www.cbsnews.com\/live-updates\/brittney-griner-release-russia-prisoner-swap-viktor-bout\/\" target=\"_blank\" rel=\"noreferrer noopener\">mainstream<\/a><\/strong> <strong><a href=\"https:\/\/abcnews.go.com\/Politics\/brittney-griner-release-white-house-happened\/story?id=94777146\" target=\"_blank\" rel=\"noreferrer noopener\">media <\/a><\/strong>and the <strong><a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/speeches-remarks\/2022\/12\/08\/remarks-by-president-biden-on-the-release-of-brittney-griner\/\" target=\"_blank\" rel=\"noreferrer noopener\">White House<\/a><\/strong> was the trade of Russian arms dealer Viktor Bout for professional women&#8217;s basketball player Brittney Griner. Bout was serving a 25 year sentence for <strong><a href=\"https:\/\/www.cnn.com\/2022\/12\/08\/americas\/viktor-bout-profile-prisoner-swap-intl\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">conspiring to kill Americans<\/a><\/strong> while Griner had been sentenced to 9 years on drug charges. Left out in the prisoner exchange was former Marine Paul Whelan who has been sitting in a Russian prison since 2018 on trumped-up espionage charges. At least Secretary of State Antony Blinken had the decency <strong><a href=\"https:\/\/www.state.gov\/the-release-of-brittney-griner-from-russia\/\" target=\"_blank\" rel=\"noreferrer noopener\">to acknowledge<\/a><\/strong> Whelan was left behind.<\/p>\n\n\n\n<p>Bout is reputed to be the inspiration for the Nicholas Cage <strong><a href=\"https:\/\/www.imdb.com\/title\/tt0399295\/?ref_=nv_sr_srsg_0\" target=\"_blank\" rel=\"noreferrer noopener\">character <\/a><\/strong>in the movie<strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Lord_of_War\" target=\"_blank\" rel=\"noreferrer noopener\"> &#8220;Lord of War&#8221;<\/a><\/strong>.<\/p>\n\n\n\n<p>Missouri-based retailer <strong><a href=\"https:\/\/shop.tacticalshit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tactical Shit<\/a><\/strong> took the notoriety associated with this prisoner exchange and the resulting criticism to set up a 24-hour sale called the &#8220;Lord of War&#8221; sale. They are offering 10% off all gun and ammo sales with few exceptions. I got an email about it by mid-afternoon today. I will note that I am neither a customer nor an affiliate.<\/p>\n\n\n\n<p>A screen capture from the email is below.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"842\" src=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2022\/12\/Lord-of-War.jpg\" alt=\"\" class=\"wp-image-32689\" srcset=\"https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2022\/12\/Lord-of-War.jpg 626w, https:\/\/onlygunsandmoney.com\/wp-content\/uploads\/2022\/12\/Lord-of-War-223x300.jpg 223w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Was this in good taste? Well&#8230;..  Was it a great example of marketing agility? Damn right it was. They used a current event that is being reported <em>ad nauseum<\/em> to reach out to their potential customers who are not thrilled with Paul Whelan being left behind. I would be real interested in finding out what sort of response they have gotten to this promotion.<\/p>\n\n\n\n<p>One final note &#8211; the company refers to its customers as &#8220;Local Warlords&#8221; so this fits right into that theme.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>The big news according to the mainstream media and the White House was the trade of Russian arms dealer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[6257,6256,2736,5576,6258,1377,6259,6255],"class_list":["post-32688","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brittney-griner","tag-lord-of-war","tag-marketing","tag-president-joe-biden","tag-prisoner-exchange","tag-russia","tag-tactical-shit","tag-viktor-bout"],"_links":{"self":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/32688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32688"}],"version-history":[{"count":3,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/32688\/revisions"}],"predecessor-version":[{"id":32692,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=\/wp\/v2\/posts\/32688\/revisions\/32692"}],"wp:attachment":[{"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlygunsandmoney.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}