A Great Response To Corporate Virtue Signaling

Jim Shepherd of the Outdoor Wires posted an editorial today concerning corporate virtue signaling. The grist for his editorial was something that took place at the most recent meeting of the Business Roundtable. At that event, a number of mega-corporation CEOs signed a document pledging to shift corporate governance away from shareholder value.

Yep, they decided that being virtuous would be more important (to them) than the long-accepted dictum that the goal of a company is to make money for its owners. Granted, the document they signed was described as “high level and low on specifics” it is most assuredly indicative of the current social and business environment.


Not presuming to think along the high-minded ridges of such industry leaders, I’ve never known a company to suddenly decide business-as-usual was no longer acceptable. Honestly, this kind of talk seldom passes my personal “smell test”. It’s my experience that when someone who makes millions of dollars annually starts telling me what’s best for the rest of us, I start sniffing. Especially when I start hearing a mix of solid thinking interspersed with comments about “what type of society is possible.”

I agree with Jim on this. We have started to see high technology companies in the social media realm decide that advertising and posts of a conservative bent must be censored or rejected. We have seen certain large banks try to tell firearms manufacturers how to run their legitimate businesses. The list goes on.

I have always been something of a contrarian. Thus, it was refreshing to see a company that hasn’t bought on to the “guns are evil” mantra. Jim points out that a company called Defenseshield Inc. that has gone the opposite way.

Not everyone, fortunately, is cut from that same bland cloth. Yesterday, I was forwarded a release from Defenseshield, Inc., a “preeminent designer, manufacturer, and seller of armor systems to the US Military, Federal agencies, the nuclear industry, airports and courthouses.”
Their CEO, Collins White, irritated at the latest rounds of “virtue signaling” in corporate America, announced some “pro-constitutional measures for all Defenseshield employees:”


1. Every day is “Bring a gun to work” day.
2. 1-year membership in the NRA.
3. Lifetime membership to Gun Owners of America.
4. Free FFL firearms transfers.
5. Pay for firearms training.
6. Pay for any permits that allow you to own or carry a firearm.
7. Pay entry fees to any firearms competition
8. Pay entry fees to any gun show
9. Match contributions to NRA, GOA, USA (Olympic) Shooting, 4H shooting, Scouting shooting programs.
10. $100 annual match toward firearms range or club membership.
11. $20 for every pair of jeans you buy that aren’t Levi’s.


“The attack on the Constitution by elite left-wing billionaires cannot be tolerated,” White said, “I left New York when the so-called safe act made many of my guns, accessories and magazines illegal. I’ve relocated to Florida where the environment for business and the freedoms granted by the constitution is not under such a rabid assault. I invite all corporate leaders to stand with me in upholding the constitution, and to invest in the future of America.”

Collins White is my kind of CEO. While I am not in their customer base and have little need for their product, if I was I’d be looking to them to fulfill it.

I only wish more CEOs and more companies were like Mr. White of Defenseshield. If you would like to let them know you appreciate their standing up for what is right, you can contact them at  info[@]defenshield.com

YouTube’s New Policy Is Aimed At The Gun Culture

A day or so ago YouTube changed their policies regarding firearms. This is in addition to earlier changes to policy that banned the showing of bump fire stocks as well as the demonetization of many firearms-related YouTube channels.

Here is the new official policy:

Policies on content featuring firearms


YouTube prohibits certain kinds of content featuring firearms. Specifically, we don’t allow content that:

  • Intends to sell firearms or certain firearms accessories through direct sales (e.g., private sales by individuals) or links to sites that sell these items. These accessories include but may not be limited to accessories that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g., bump stocks, gatling triggers, drop-in auto sears, conversion kits), and high capacity magazines (i.e., magazines or belts carrying more than 30 rounds).
  • Provides instructions on manufacturing a firearm, ammunition, high capacity magazine, homemade silencers/suppressors, or certain firearms accessories such as those listed above. This also includes instructions on how to convert a firearm to automatic or simulated automatic firing capabilities.
  • Shows users how to install the above-mentioned accessories or modifications.

Report content that violates this policy
You can report videos that you believe violate this policy by flagging the video.

Instructions on manufacturing ammunition? That is called reloading and has been a part of the shooting sports since time immemorial.

Instruction on manufacturing homemade silencers/suppressors? Those would be legally called Form 1 suppressors or silencers and are perfectly legal provided the $200 tax is paid along with the requisite background check. I currently have two Form 1’s approved and am deciding on how I want to proceed.

Insofar as reporting inappropriate videos, the gun prohibitionists have been trying to sabotage some of the more successful firearms-related YouTube channels. It has happened to Hickok45 and to others.

YouTube is a subsidiary of Google. Both are private companies entitled to set their own policies and discriminate against the gun culture if they so wish. This is not a constitutional issue as the First Amendment concerns only governmental abridgement of free speech. In the days of bulletin board systems (BBS) and private forums, this was not a real major issue. However, as social media has been increasingly aggregated into a few major corporate players – Facebook, Twitter, YouTube, and Google – their censorship is a problem. Unfortunately, there are not currently many viable alternatives. Full30 is great but it is limited. MeWe hasn’t really taken off as a Facebook alternative. The list goes on.

I suggest downloading those YouTube instructional videos that you like. There are plenty of ways to do it and I’m sure you can find them on the Internet. Content creators would be advised to back up their channels.

Probably the best comment on backing up a channel was this by Othais of C&R Arsenal.

Or you can go full bore like Ian and Karl.

UPDATE: Bloomberg Technology is covering this and included this comment from InRange TV aka Ian and Karl.

InRange TV, another channel devoted to firearms, wrote on its Facebook page that it would begin uploading videos to PornHub, an adult content website.

“YouTube’s newly released released vague and one-sided firearms policy makes it abundantly clear that YouTube cannot be counted upon to be a safe harbor for a wide variety of views and subject matter,” InRange TV wrote. “PornHub has a history of being a proactive voice in the online community, as well as operating a resilient and robust video streaming platform.”

If anyone knows about streaming video it is the porn industry!

Saying No To Self-Protection

Saying no to self-protection seems to the modus operandi within corporate America. I put this down to risk managers making the calculation that it is cheaper to pay a death claim on a murdered employee than it to defend a lawsuit filed by a personal injury lawyer on behalf of a criminal.

The latest case involves the Walgreen’s chain of pharmacies.

Jeremy Hoven was the night shift pharmacist at the Benton Township, Michigan Walgreens. I say “was” because he was fired by Walgreens after he stopped an armed robbery by firing his 3-4 shots from his revolver at the criminals. Mr. Hoven holds a Michigan concealed carry permit and was one of four employees in the store when the attempted robbery took place. According to his interview with the Herald-Palladium of Southwest Michigan,

Hoven said his first hint something was wrong was seeing a manager run into a storeroom on the building’s west side. Seconds later he saw a man brandishing a handgun, guiding the second manager around the shelf at the northeast corner.

“The first thing I tried to do was dial 911 but I couldn’t get it done,” Hoven said. “Within seconds he was over the counter. And I’m looking at the wrong end of a 9-millimeter (gun). He was holding it gangster-style” – sideways.

The robber had jumped over the counter, leaving the manager in the aisle. The robber came within a few feet of Hoven.

Hoven said the only thing behind the attacker was a cinder block wall. Thus he pulled his gun and fired three or four shots.

“I was creating a safe zone for myself,” he said.

The attacker tried to fire back, but his gun either malfunctioned or the safety had been left on, Hoven said.

Mr. Hoven says he would do it again because he knows he did the right thing in protecting himself and his fellow employees.

As to Walgreens, on this past Monday they informed him by e-mail that he was fired. Frankly, I do not plan to give my patronage to a store that (a) cares so little about their employees’ safety and (b) has so little class that they fire the guy by e-mail.

H/T Brian