Perceptive Comment On Walmart Ammo Decision

If anyone knows the small firearms retailer, it would be Brownells. They have worked with gunsmiths since time immemorial. Jim Shepherd of the Outdoor Wires had an editorial today on the implications of the Walmart decision which is well worth a read.

In the editorial, he quoted Pete Brownell regarding Walmart’s move.

“It’s really a time of opportunity for small retailers,” Pete Brownell of the eponymous Brownells told me yesterday, “the core of our industry, small retailers are going to have an opportunity to get back some of the business lost by a retailer that focuses on squeezing the margins, not selling based on knowledge, experience and affinity.”


“To me,” he says, “it’s actually good news, although it’s never all good news when any company starts to give in to social pressure.”


He’s right on both points. Granted, some consumers will lose the ability to hit a Walmart for a box of rifle shells, diapers, orange juice and sodas. But they’ll now have a valid reason to go back to the stores where the shelves and displays are full of products they actually enjoy.

Brownell is correct. This is an opportunity for the Mom and Pop gun stores. That is, if they play it right. By right, I mean have deals on bulk ammo and reasonable prices on the rest.

Brownell’s Releases The BRN-134D Minigun

A full-auto minigun would be a NFA item and probably would run afoul of the Hughes Amendment. However, Brownells has recently released a semi-auto version of the minigun. It isn’t cheap but I could see buying a few of these if I had been the lucky person in Wisconsin who just won the Powerball lottery last week.

They say:

In this special edition of our weekly Brownells new products vlog, Paul Levy shows us the new BRN-134D™ Minigun. Developed in partnership Dillon Aero, the BRN-134D is the latest addition to Brownells line of detail-correct semi-auto clones of military firearms. It sports all the standard Minigun features: rotary barrel system with 6 ordnance-grade steel barrels chambered in 7.62×51 NATO, electric-powered motor, disintegrating link feed chute, and a 3,000 round ammo box. The BRN-134D comes with a Picatinny rail up top for the red dot or scope of your choice (optic not included) and an aircraft-mountable stand of rugged, powder-coated steel (included). The price? Surprisingly reasonable!

 Paul Levy has a different idea of “surprisingly reasonable” than me. That said, you are getting a lot of weapon for your $125,000.

Really, YouTube? Brownells Offends Your Sensitivities? (Updated – Restored)

Brownells is one of the most mainstream of companies in the firearms industry. Thus it is very surprising that their YouTube channel was terminated without warning or notice at around 2am this Saturday morning.

WTF?!

Here is what they posted on Facebook:

Brownells’ YouTube channel has been terminated without warning or notice.

If you’re opposed to the continued attack on our community’s First and Second Amendment rights, please contact
GOOGLE: 650-253-0000 OPTION 5 FOR YOUTUBE M – F

MESSAGE YOUTUBE AND GOOGLE:
https://twitter.com/YouTube
https://twitter.com/rkyncl?lang=en
https://www.facebook.com/youtube/

USE “SEND FEEDBACK” AT BOTTOM OF YOUR PAGE to message YT

Thank you! And as always, we appreciate your support.

Among the groups that Brownells has provided support include both Operation Blazing Sword and Black Guns Matter. Is YouTube that scared of gays and African-Americans exercising their god-given right to self-defense and their Second Amendment rights?

More on this from the Gun Collective:

We are in a culture war and the other side wants us dead. I mean that both figuratively and literally. Terminating Brownells YouTube channnel is another shot across the bow in this culture war. Take a few minutes and letting YouTube know your opinion of this.

UPDATE:


The Brownells YouTube channel has been restored. There is still no explanation why it was taken down.

Brownells issued this message on their Facebook page:

Brownells’ YouTube account has been restored!


We CANNOT thank you ALL enough for your shares, reposts, retweets and positive comments!


We are beyond proud to have the finest group of customers and supporters anywhere.


Thank you again! 🇺🇸👍

Infographic – Suppressors And Hearing Protection

Brownells, Inc. has posted an excellent infographic on their Facebook page. It shows things like the decibel level of a gun shot, the average decibel reduction by use of a suppressor, and the impact on hearing of shooting with only a suppressor. Given the nonsensical approach taken by media like the New York Times editorial page and the lies from anti-gun groups like American for Responsible Solutions, this is instructive.

While wearing hearing protection such as ear muffs and ear plugs is essential, the combination of a suppressor plus muffs or ear plugs is even better.

This goes to illustrate when the Hearing Protection Act is not an effort to spur sales for the gun industry but an effort to both reduce noise pollution and to promote public health. While the passage of the Hearing Protection Act would spur sales that is merely incidental in my opinion. As I wrote earlier this year, can you imagine waiting 272 days for government approval to use a product that improves health and safety? Could you imagine the fine OSHA would levy a business if it waited that long?

Kudos To Brownells

Many companies are offering discounts on this Veterans Day. However, in my opinion, Brownells and these companies are doing something even better. They are donating a portion of their sales from today to an organization that helps those from the Special Operations community that have been wounded. While all of our military veterans deserve help, few have been called upon as much over the last two decades as those in special operations.

Brownells & 11 Industry Partners Join Forces to Support Veterans

GRINNELL, Iowa (November 10, 2016) – Brownells is proud to announce it has formed a coalition of industry partners to donate sales dollars on Veterans Day – Friday, November 11, 2016 – to Special Operations Wounded Warriors(SOWW).

On Veteran’s Day 2016, Brownells will donate five percent of its total sales to SOWW. In addition, the following companies have agreed to donate five percent of their Veterans Day sales at Brownells to SOWW:
  • Magpul
  • DoubleStar
  • Faxon Firearms
  • JP Enterprises
  • Midwest Industries
  • Wilson Combat®
  • Leupold
  • Trijicon®
  • Otis Technology
  • LifeStraw®
  • XS Sight Systems®
Earlier this year, Brownells partnered with Magpul to donate a percentage of sales on Memorial Day to SOWW. The Veterans Day donation event, with 11 industry partners participating, represents a significant increase in support for SOWW.

“We could not be more appreciative and grateful for the outstanding and continued support of Brownells, its Senior Management, its employees, and its customers,” said SOWW Vice President Joel Pellicci. “As a Tier One level sponsor, our highest level of support, Brownells is a major contributor and supporter of our mission to provide thanks, fellowship, and therapeutic retreats to wounded members of the U.S. Special Operations Communities. Brownells’ aggressive support of SOWW has positively affected the lives of many people in need over the last five years.”

Customers can learn more about the Veteran’s Day promotion by visiting the Brownells/SOWW Veterans Day page.

About SOWW
Special Operations Wounded Warriors (SOWW) is a not-for-profit group that provides outdoor experiences and therapeutic retreats, as well as assistance with medical, physical and mental therapies for both veterans and active-duty members of the Unites States Special Operations Forces who have been wounded in action.  For more information, visit www.sowwcharity.com.

Win Some Stuff From Brownells For Dad

Brownells is having a Father’s Day Sweepstakes. Here is a chance to win stuff for Dad or yourself. I just recently signed up for Brownells EDGE and like it.

Brownells Father’s Day Sweepstakes Offers Free Gear & Free Shipping for a Year
One lucky dad will take home more than $1,200 in shooting and survival gear, plus a one-year Brownells EDGE membership as a part of Brownells Father’s Day Sweepstakes.
The grand prize package includes: a Brownells range bag, pistol case, eye wear, hearing protection, first-aid kit, Echo-Sigma Trauma kit, Otis Cleaning Kit, Brownells Versatile Flashlight, Brownells 75th Anniversary Swag and more.
Five additional winners will receive a free, one-year Brownells EDGE membership.
“Brownells is a proud, third-generation family-owned company,” said Chairman Frank Brownell. “My Dad founded this business, I followed him, and my son, Pete, is now CEO. Dads have always been an important part of our business, so we’re mighty pleased to give some really cool stuff to some other great fathers in honor of Father’s Day.”
Customers may enter the sweepstakes by visiting the Father’s Day Sweepstakes page at Brownells.com.
The sweepstakes end on Sunday, June 21, 2015. Full contest rules can be seen here.

Even More Proof That Prepping Is Going Mainstream

Despite the people who make you roll your eyes on Doomsday Preppers, I think it is becoming evident that more people and more companies are taking preparedness and prepping seriously.

A case in point is this release I received in my email this morning from Brownells announcing that they were expanding their product line to include emergency and survival gear.

Brownells, a trusted and widely-recognized name in the firearms industry for 75 years, has expanded its product offerings to include Emergency & Survival Gear. The more than 1,000 lifesaving and sustaining products range from those that can help people deal with the smallest of life’s unexpected events, like treating minor injuries, to surviving larger scale disasters including tornadoes, floods, wildfires and blackouts.

A few of the items in this new category include: freeze-dried food from Mountain House, Water Brick water storage supplies, NDUR water filtration equipment, Coleman sleeping bags and tents, Adventure medical kits, Midland weather radios, Streamlight lanterns and lights, Echo-Sigma survival bags, Gerber knives, Goal Zero solar power kits and much more.

“Customers have turned to Brownells for their personal protection needs for 75 years,” said Matt Buckingham, Brownells President/COO. “This new category builds on the protection theme, but provides customers and their families with all sorts of solutions for dealing with unforeseen situations. We hope these products provide nothing more than peace of mind, but if they’re ever needed, you’ll be glad you have them.”

Through February 4, 2014, select brands will be discounted by 10%, so customers are encouraged to check out the Emergency & Survival Gear tab on Brownells’ website.

As is true with every product sold by Brownells, all Emergency & Survival Gear items come with Brownells’ industry-exclusive 100% FOREVER satisfaction guarantee.

Founded in 1939, Brownells is an Iowa-based, family-owned company that supplies more than 75,000 firearms parts, accessories, reloading components, gunsmithing tools, survival gear and ammunition to armorers, gunsmiths, the military, and shooters worldwide. In addition to their industry-leading 100% lifetime guarantee – forever – on EVERY product sold, their staff of veteran Gun Techs is available to assist customers with technical help to fix any gun-related problem – free of charge. There are no minimum order sizes or return/exchange fees. To place an order, or for more information, call 800-741-0015 or visit www.brownells.com.

My Black Friday Black Rifle

This year I took advantage of a variety of Black Friday sales to get the remaining parts needed to assemble a piston-driven M-4gery. I already had a stripped lower from Templar Custom thanks to Sean Sorrentino along with a DPMS lower parts kit I had purchased on sale a couple of years ago.

The heart of the rifle is a mid-length Adams Arms gas piston complete upper that I got on sale from MidwayUSA at the beginning of their week-long sale. It is chambered in 5.56 NATO and has a 1:7 right hand twist barrel. This will allow me to shoot the heavier 75 grain cartridge.

I got most of the other parts from Brownells using their discount code plus my dealer discount. I replaced the standard M-4 handguard and grip with a Magpul MOE mid-length handguard and a MOE+ pistol grip. The handguard did not need any fitting to work with the gas piston upper as can be seen in the picture below.

I did get the Magul BUIS but decided to go with a HK 416 sight set from RTG International Surplus Parts. These were about the only part that I used that I didn’t get on sale. Why the HK drum sight instead of a more traditional BUIS? I just liked them and I think that they are very rugged. I’ll use the Magpuls on another build down the road. You can also see the Magpul ASAP ambidextrous sling attachment point in the picture below.

I got the mil-spec extension tube, spring, and a Spike’s Tactical T-2 buffer tube from Brownells. The buttstock is a Rogers Super-Stoc which came from Wilson Combat. Colt will be offering it soon but has not released it as of yet. I like the cam-lock system as it does away with any slop or rattle in the collapsible stock. Once adjusted for length and with the cam locked, it is as solid as an A2 stock.

Thanks to my son-in-law’s dad Jeff, I got most of it assembled a couple of weeks ago. Jeff works as a machinist for a major airline and has assembled a number of lowers over the years. As this was my first lower that I had assembled from scratch, I was really glad to have his help and advice.

Sean had warned me that the Templar Custom lower was designed to be tight and might need some adjustment. He was correct and we had to do a little bit of fitting. However, this has made for a tight and solid fit between the upper and the lower. The magwell may need a little bit of light sanding to allow me to use Magpul PMAGs. GI mags fit just fine.

I still have to mount an optic on this. For now, I may just go with my Eotech 512 that I have on another AR. I am open to suggestions for other optics especially holographic or red-dot.

The final thing I want to do is to highlight the logo and safe and semi-auto icons with a little bit of Testor’s enamel. I think it will add a finished touch to this rifle.

I am quite pleased with my first real build and am looking forward to sighting it in. With all the year-end business stuff and family stuff, I haven’t had a chance to do this yet. But as Scarlett O’Hara famously said in Gone with the Wind, “for tomorrow is another day”.