800% More Bullet!

I first saw this on Tumblr and thought it was some sort of parody of Bloomberg’s Everytown group. It turns out it wasn’t.

The post above was on our good friends Facebook page. It just goes to prove that $50 million can’t buy you real gun sense.

UPDATE: Erika Soto Lamb who is the Communications Directors of Everytown for Gun Safety (sic) is asserting that this is a parody put up by “cybersquatters”.  Going through the photos on that page, she may be correct. That said, her organization(s) have put out stupid ads about guns in the past.

Behind The Times

Virtually everyone knows by now that the renamed combo of the Illegal Mayors and Demanding Mommies didn’t secure the Everytown for Gun Safety Facebook page before their big announcement. Rather, it went to a pro-gun rights grassroots activist who was quicker on the uptake than they were. This happened despite their supposed expertise in social media as evidenced by their presentation called “Disrupting the Gun Lobby with Digital Organizing” at Austin’s South by Southwest Festival. The SXSW presenters included both Shannon Watts and Mark Glaze.

So when did EGS get their act together and establish their Facebook presence? On April 17th, two days after their big announcement.

And how are they doing in terms of likes? They have 9 likes versus 26,183 likes for the pro-gun Everytown for Gun Safety Facebook page.

Guerrilla tactics do work, and work well, when used against a larger, wealthier opponent who has no real idea what action at the grassroots level really means. Just like in Colorado where four pissed off guys successfully took on both Bloomberg and the Democratic Establishment to recall Sen. President John Morse and Sen. Angela Giron, Everytown for Gun Safety and its over 100 local Facebook pages will cause Bloomberg to have to devote resources in order to get them taken down from Facebook. That is money that won’t be spent on ad campaigns or donated to gun prohibitionist candidates. We may lose the battle but we will win the war.

The Houses Of “Everytown”

The world looks differently to you and me than it does to Michael Bloomberg and Shannon Watts.

Unless you live in an exclusive suburb with armed guards at the gate, I doubt your home looks like the array of homes below. It should be noted that I don’t begrudge Mr. Bloomberg his money as he earned it by taking an idea for providing financial data and ran with it. That is the American Way and I applaud his entrepreneurship. Shannon Watts took the more old fashioned way and (re)married well to the former CEO of a Wellpoint subsidiary.That, too, is OK…I guess.

Bloomberg’s Upper East Side Townhouse
Bloomberg’s Long Island Estate
Bloomberg’s Bermuda vacation residence
Bloomberg’s London apartment in Cadogan Square

Bloomberg’s North Salem, NY Farm
Bloomberg’s Vail, Co “Mountain Haus” condo

Aerial view of Bloomberg’s Wellington, FL horse farm & estate
Watt’s Indiana home – street view

When you live in a million dollar plus home in a plush neighborhood, your view of the world is just different. You don’t have crime at your doorstep and you really don’t have to worry about home invasions. And if you are Mr. Bloomberg, you have your own private armed security detail made up of ex-NYPD cops. I don’t know if Mr. Bloomberg provides armed security personnel to Mrs. Watts when she travels around the US on behalf of the Demanding Mommies but I wouldn’t be surprised if he did.

However, the populist streak in me is offended about being told that I should support gun control for my own good by people who live in a well-protected environment. Moreover, my liberal arts education makes me cringe at the perversion of the word “safety” by those who really mean prohibition and control by it. If you are going to be for gun control, at least be honest about it, like it was when the Brady Campaign was called Handgun Control, Inc.

When it comes to real gun safety, it is the NRA, the National Shooting Sports Foundation, and other gun rights organizations AND their members who do the grunt work of promoting gun safety. We are the ones running the Eddie Eagle classes, we are the ones teaching kids how to handle a firearm safely at home and at camp, we are the ones who invest our hard-earned money into safes, locks, and other security devices, and we are the ones providing classes to abused spouses so that they can learn how to protect themselves. And we are doing it every day in everytown at the grassroots level.

So my advice for Mr. Bloomberg and Mrs. Watts is that they should stay in their palatial homes and worry more about the next gallery opening, the next society event, or the next cocktail party than how the rest of us in Everytown America provide for our own self-defense. In other words, they should mind their own damn business and leave us in the real grassroots the hell alone.

UPDATE:  Little did I realize when I wrote that Bloomberg and Watts should worry about the “next gallery opening” that Shannon Watts and her husband John actually owned an art gallery. Thanks to “Dirk Diggler” for pointing it out. The gallery, Watts Fine Arts, was located in Zionsville, Indiana. They said their goal is to be a destination for art collectors around the Midwest. The Watts wanted to bring contemporary masters to the Midwest saying in the press release, “Watts Fine Art represents living American artists who create exceptional
paintings, sculpture and photography previously only available on the East and
West Coasts and in the American Southwest.”

The funniest thing about all of this is not the pretentiousness of it but that I found the press release on bloomberg.com. Go figure.

UPDATE II: After I wrote about the Watts’ gallery, I find that it closed its doors in October 2012.

John Watts, owner of Watts Fine Art, said despite several marketing efforts, the store will close in October because business has been slow and the shop isn’t getting enough foot traffic and sales.


“After over three years in business, it became clear to us that our strategy of bringing museum quality national artists to Indianapolis was not a fit for the local market and especially Zionsville,” he said. “We don’t see this changing for a variety of reasons and did not want to compromise on the type of art we sell or the artists we represent.

Obviously, their heathen neighbors in flyover country just didn’t appreciate the efforts of the Watts to bring them culture. 

The Gang That Couldn’t Shoot Straight

When you are a billionaire rolling out a new so-called grassroots organization funded with $50 million of your own money, you expect your underlings to have taken care of all the details.

Splashy story in the New York Times? Check.

Fancy new website? Check.

New YouTube video to get the message out? Check.

Facebook page for the new organization? Uhh….

It seems that if you go to Facebook and look for Everytown for Gun Safety you will go to a page actually devoted to gun safety and not gun control. The page lists the Four Rules in its header and it includes links to the real grassroots gun safety organization: the National Rifle Association and its Gun Safety 101 page.

Buzzfeed even did an article on this move. And how did Mark Glaze, former Executive Director of Bloomberg’s Illegal Mayors and current Executive Director of Everytown for Gun Safety react? With the predictable violent rhetoric of the gun prohibitionists:

When alerted to the presence of the page, a representative at Everytown for Gun Safety said that it wouldn’t be long before it disappeared from Facebook.

“Maybe they’d like to duel for it,” said Mark Glaze, the executive director of Everytown for Gun Safety. “I hear every person on our staff of 85 is a better shot than Wayne LaPierre. Or maybe a bidding war!”

We’re going through the proper process for transitioning our Demand Action page to ‘Everytown,’ which takes a few weeks, and acquiring trademark protection for both Everytown and Everytown for Gun Safety. Once that happens, we expect Facebook to shoo these cybersquattters politely off this name/page.”

Staff of 85? Shoo these (peon) cybersquatters? So much for their image of being a grassroots organization even though the mainstream media will try to push it for them.

So how do you fight a billionaire who wants to be king and impose his rules? If you are part of a grassroots movement that is willing to fight for its rights you use guerrilla tactics just like these guys did.  Kudos to them on their preemptive strike against the Bloomberg Death Star.

UPDATE: Sebastian has more on this here. There are now many state specific sites dealing with real gun safety.

In addition, let me point you to two new blogs. The first is by Rob Morse and is called Everytown for Gun Safety. The second is by yours truly and is named Everytown for (Real) Gun Safety. They were there for the taking. As that famous Tammany Hall politician George Washington Plunkett said, “He seen his opportunities and he took ’em.” It works for me.