The Outdoor Channel is streaming live interviews from the SHOT Show at different times during the day. The host of it is Tommy Sanders who used to host the outdoor block of programming for ESPN. In the recap of Day One of the SHOT Show, he talks with Ed Head of Gunsite and Downrange,tv.
Ed makes the point that he really hasn’t seen anything that was new and revolutionary. Rather, it has been an evolution of existing product lines. Much of these evolutionary products are aimed at the new shooters and especially those that are younger and women. These are the growth areas of the gun culture and smart companies are the ones who have responded with new products for that segment. He mentions Ruger in particular as a company that has seen good growth from their new products.
The other thing in this interview that caught my ear was Ed’s description of the mood of this year’s SHOT Show. He said people seem upbeat and united. He contrasted that with last year when the SHOT Show came about a month after the shootings in Newtown and the mood was gloomy. We expected to be hit with both new gun control laws and Executive Orders aimed at firearms. As Ed notes, the community rallied and beat back much of this. He says the AR-15 was the firearm that provided the rallying point. I’m not sure if I totally agree on that but it is an interesting point.