by If you are going to be at the SHOT Show, I might suggest visiting the NRA Booth (12660). I will be there off and on mostly on outreach purposes.
I received this in today’s email from NRA Public Affairs:
NRA to Showcase Competitive Shooting Sports and Signature Programs at SHOT Show 2026
Visit the NRA 2.0 Booth #12660 for Interactive Demos, Special Guests, Giveaways, and Live Media
The National Rifle Association of America (NRA) will make a strong presence at SHOT Show 2026 spotlighting the organization’s leadership in 2A-focused programs and Competitive Shooting Sports.
Attendees are invited to experience a modern, interactive booth environment dedicated to education, competition, and community engagement, anchored by the NRA’s commitment to advancing safe, responsible, and competitive firearms use. The booth theme reinforces the message: “Exercise your rights through competition.”
Featured Booth Highlights Include:
Meet the Pros – ARC Brand Ambassadors
SHOT Show attendees will have the opportunity to meet and engage with top industry trainers and competitive shooters serving as NRA America’s Rifle Challenge (ARC) Brand Ambassadors:
- Kyle Lamb — Tuesday and Wednesday, 11:00 a.m. – 12:00 p.m.
- Dianna Muller and Ryan Muller — Thursday and Friday, 11:00 a.m. – 12:00 p.m.
Premier of the Interactive Mantis ARC Experience
Experience the NRA America’s Rifle Challenge through a hands-on interactive demo featuring the latest innovations from the Mantis product line. Attendees can test skills, learn more about ARC participation, how to host at your facility, and enter daily drawings to win prizes, including firearms and Mantis gear.
Shooting USA Live Video Podcast
Shooting USA’s John Scoutten will host a live video podcast from the NRA booth on Tuesday and Wednesday from 10:00 a.m. to 3:00 p.m., featuring conversations with NRA staff and key industry partners discussing competition, training, and the future of the shooting sports.
Connect with NRA Staff and Programs
Visitors are encouraged to stop by Booth #12660 to speak directly with NRA leadership and knowledgeable NRA staff about the organization’s wide range of programs, including competitive shooting, legislative, training, clubs, youth initiatives, and grassroots opportunities.
SHOT Show attendees looking to learn, compete, connect, and experience the future of NRA competitive shooting sports are encouraged to make the NRA 2.0 booth a must-see destination.
Partnership opportunities in support of NRA programs are available. Individuals, companies, and organizations interested can contact Steve Kupcha, Managing Director of NRA Corporate Partnerships, at Skupcha@nrahq.org.
For more information, visit Booth #12660 during SHOT Show 2026.
