by If you are going to be at the SHOT Show, I might suggest visiting the NRA Booth (12660). I will be there off and on mostly on outreach purposes.
I received this in today’s email from NRA Public Affairs:
NRA to Showcase Competitive Shooting Sports and Signature Programs at SHOT Show 2026
Visit the NRA 2.0 Booth #12660 for Interactive Demos, Special Guests, Giveaways, and Live Media
The National Rifle Association of America (NRA) will make a strong presence at SHOT Show 2026 spotlighting the organization’s leadership in 2A-focused programs and Competitive Shooting Sports.
Attendees are invited to experience a modern, interactive booth environment dedicated to education, competition, and community engagement, anchored by the NRA’s commitment to advancing safe, responsible, and competitive firearms use. The booth theme reinforces the message: “Exercise your rights through competition.”
Featured Booth Highlights Include:
Meet the Pros – ARC Brand Ambassadors
SHOT Show attendees will have the opportunity to meet and engage with top industry trainers and competitive shooters serving as NRA America’s Rifle Challenge (ARC) Brand Ambassadors:
- Kyle Lamb — Tuesday and Wednesday, 11:00 a.m. – 12:00 p.m.
- Dianna Muller and Ryan Muller — Thursday and Friday, 11:00 a.m. – 12:00 p.m.
Premier of the Interactive Mantis ARC Experience
Experience the NRA America’s Rifle Challenge through a hands-on interactive demo featuring the latest innovations from the Mantis product line. Attendees can test skills, learn more about ARC participation, how to host at your facility, and enter daily drawings to win prizes, including firearms and Mantis gear.
Shooting USA Live Video Podcast
Shooting USA’s John Scoutten will host a live video podcast from the NRA booth on Tuesday and Wednesday from 10:00 a.m. to 3:00 p.m., featuring conversations with NRA staff and key industry partners discussing competition, training, and the future of the shooting sports.
Connect with NRA Staff and Programs
Visitors are encouraged to stop by Booth #12660 to speak directly with NRA leadership and knowledgeable NRA staff about the organization’s wide range of programs, including competitive shooting, legislative, training, clubs, youth initiatives, and grassroots opportunities.
SHOT Show attendees looking to learn, compete, connect, and experience the future of NRA competitive shooting sports are encouraged to make the NRA 2.0 booth a must-see destination.
Partnership opportunities in support of NRA programs are available. Individuals, companies, and organizations interested can contact Steve Kupcha, Managing Director of NRA Corporate Partnerships, at Skupcha@nrahq.org.
For more information, visit Booth #12660 during SHOT Show 2026.
Curious if the ARC ambassadors can answer the basic question about that match: Where does a normie shooter who isn’t going to travel 500+ miles for a single event actually shoot this match that fully launched last August?
By fully, of course, I mean the competition launched without delivering on the promised class to go along with it. So, you know, not fully at all what they promised despite actually already having a template from the initial launch of the ARC class & ARC competition that existed before. (Thanks to the folks in the Members Take Back Our NRA Facebook group for the history on that!)
If you count when draft materials were available, we’re about 6 months after a big splashy launch with these paid ambassadors. These paid folks keep saying generic statements that members should find a match in their videos & interviews, but the NRA range and one in NC are the only two offering the matches open to the public. The range in GA says on their website that events at their range are for members of their club only. I read the plans for all these state shoots, regional matches, and national matches, but I’m not sure where anyone outside of those 3 ranges could qualify or even try to learn how to shoot the match before these supposed coming state championships.
I know that SHOT is the bigger event, but if NRA needs to find ranges to host, perhaps the better fit is the NSSF event targeted to ranges in the summer? Not sure of the turnout numbers there, but I’m sure the materials they make for exhibitors would give insights onto value of the reach there.
We never saw any photos, videos, or scores from the advertised Gunsite ARC Summit despite the promotions for both the class launch & the match to follow. Other than a pre-event interview saying that it would happen, there were no photos or videos I could find of the next launch event that Adaptive Defensive Shooting Summit. (Their published 2025 agenda that I found also didn’t mention it.)
If our member dollars are paying ambassadors, it would be great to know what work they are doing to try and convince ranges they visit to host so we can know more about the ROI for members. Did member dollars pay for any events mentioned above that we can’t see any results from in the form of social media videos or photos? I would also love to know the anticipated ROI for members specifically of the next supposed “summit” (maybe we’ll see some proof it happens?) of paying for 5 days lodging & meals for select unnamed invited people in May. Are there commitments for the attendees to host a certain number of shooters in matches to follow to bring the revenue back in?
It seems if there’s a fun and exciting match that gets people excited by it, it shouldn’t take much to “sell” it and convince clubs to host. Good outreach and club engagement would get the word out easy enough.
I admit to not being into the popular gun influencer sphere, but most I’ve seen or followed in any capacity seem to largely shoot at private spaces and not in communities. Those who compete in other sports can’t really tout a match and then follow with, “Oh, but there’s no where to shoot it.” So it doesn’t help to sponsor shooters who cannot event show up to matches because none exist. Seems like a better idea would be to invest in actually getting at least one match going in each state before spending the member dollars on influencers and promoters.