Natalie Foster – “Profit”

Natalie Foster dissects the “greedy gun company” myth in her latest NRA News Commentary video. She discusses how uninformed people might be taken in by the gun prohibitionists’ claim that gun companies only care about the bottom line and don’t care about people or safety.

Of course, as Natalie notes, gun companies don’t put profit over safety. Moreover, most gun companies are family run companies and that these companies care about their customers.

As I’ve said many times, the move by NRA News to offer viewpoints from younger commentators such as Natalie and ColionNoir is a smart one. It shows that the gun culture is not a monolithic culture made up of old redneck white guys. That stereotype might work for some markets but it is a myth and these videos effectively challenge it.

More Confirmation Of The Vitality Of The Firearms Industry

Sturm, Ruger announced today that they were suspending the acceptance of new orders because they had already had orders for the first quarter of over 1 million units. If one needed more confirmation that gun sales are strong and that gun ownership is expanding, this is it. While there is no breakdown of the orders, sales of Ruger’s pistols for the concealed carry market such as the LCP, LCR, and LC-9 have been strong. As Michael Bane has noted many times, these pistols are very popular with Gun Culture v. 2.0 who want a pistol for personal protection.

Sturm, Ruger & Company, Inc. Reports Strong First Quarter Bookings

March 21, 2012

Sturm, Ruger & Company, Inc. (NYSE: RGR), announced today that for the first quarter 2012, the Company has received orders for more than one million units. Therefore, the Company has temporarily suspended the acceptance of new orders.

Chief Executive Officer Michael O. Fifer made the following comments:

The Company’s Retailer Programs that were offered from January 1, 2012 through February 29, 2012 were very successful and generated significant orders from retailers to independent wholesale distributors for Ruger firearms.

* Year-to-date, the independent wholesale distributors placed orders with the Company for more than one million Ruger firearms.

*Despite the Company’s continuing successful efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders. Consequently, the Company has temporarily suspended the acceptance of new orders.

*The Company expects to resume the normal acceptance of orders by the end of May 2012.

The Company will announce its results and file its Quarterly Report on Form 10-Q for the first quarter of 2012 on Tuesday, May 1, 2012, after the close of the stock market.

I know it borders on rudeness to keep poking the gun prohibitionists in the eye with the truth but I hope Josh Horwitz chokes on this press release.

(In the interest of full disclosure, I am a very happy shareholder in Sturm, Ruger and Company)