I’m Guessing They Won’t Be Floppy Nylon Holsters

In my email this morning was a press release announcing that competitive shooter and USPSA Grand Master Jessie Duff will be collaborating with Uncle Mike’s to develop new competition holsters and accessories. She will also represent Uncle Mike’s in competition.

Uncle Mike’s, a leading provider of hunting and shooting accessories for more than 60 years, has announced a partnership agreement with world-renowned champion shooter Jessie Duff. In addition to working with product development to introduce new competitive and concealed carry holsters and accessories, Duff will represent Uncle Mike’s in competition.

Competing and excelling in five different shooting disciplines, Duff is recognized as one of the most accomplished competition shooters in the world. In 2013, she became the first woman ever to earn the title of Grand Master (GM), the highest ranking the United States Practical Shooting Association (USPSA) awards a shooter.

“As a professional shooter, I hold my gear to the highest standards because I rely on it to perform at the highest level,” said Jessie Duff. “I’m excited to work with the team at Uncle Mike’s to develop field-tested competitive gear and concealed carry and shooting accessories,” added Duff.

I look at this as a positive development. Uncle Mike’s is a mass-market brand best known for their one size fits many nylon holsters. If they can bring better quality and better fitting holsters at a reasonable price to the mass market as a result of this collaboration with Jessie, it is a win-win situation.

It reminds me a bit of Jessie’s deal with Taurus. Like Taurus, Uncle Mike’s is much more mass market than top tier. By adding Jessie to the mix, Uncle Mike’s gains more respectability by their affiliation with a top tier shooter and her input should help them improve their product.

“With Bullets Designed To Inflict Maximum Damage”

All you hear from the gun prohibitionists and the talking heads in the media is how military-style weapons don’t belong on the streets due to the damage that they can inflict. Note they are talking about the cosmetics of the weapon and not really its lethality. However, by the way they characterize the AR-15, AK-47, and other magazine-fed semiautomatic rifles they are intentionally trying to confuse people into believing that these are exactly the same arms as used by the military. No matter that true select-fire arms are governed under the National Firearms Act and many such as the M-4 are unavailable except to the military or law enforcement.

The video below is part of the NRA’s Stand and Fight campaign. It features Jessie Duff’s appearance on Hannity in which she demonstrated the difference in size of holes created by the .223, the .30-06,  12 gauge shotgun slugs, and a 12 gauge load of No. 2 shot.

We Need To Clone Jessie Duff

Champion shooter Jessie Duff appeared on Fox New’s Justice with Judge Jeanine speaking about firearms and the Second Amendment. She was poised, she was confident, she knew her stuff, and she looked fantastic. It is an image that needs to repeated over and over to break the barely articulate, old overweight white guy in camo stereotype that the media and the enemies of gun rights wishes to perpetuate.

Judge Jeanine Pirro served first as a county judge and then as the District Attorney of Westchester County, NY for 12 years. She lost the race for Attorney General of NY to current Gov. Andrew Cuomo in 2006.

Paul Erhardt, writing in today’s The Shooting Wire, points out the value of a Jessie Duff and how well she had done.

One bright spot in recent days has been by Jessie Duff, the Taurus sponsored national champion shooter who hosts her own show (along with husband Matt) on the Outdoor Channel. She appeared on Fox News Channel three times in the last week to 10 days and has done an excellent job.

Putting Jessie out front on the gun issue is a great move and there are a few more women from the competition world that could, and should be, utilized the same way.

However, imagine how much more effective Jessie and other women shooters would be if the industry invested in them well before all this with media training and messaging – assuming there was an actual message. We might be in a slightly better position.

 Erhardt is right. We need to be better at getting our message out and we need to be better prepared.