Words Matter

Americans, for the most part, don’t like to be controlled. It is part of our collective DNA and has been from the time the first English settlers arrived in Jamestown, continuing on through the westward expansion, and through to today. That is why the gun prohibitionists have begun to couch their aims behind innocuous buzzwords.

First it was “gun safety”. I attribute that to Mayor Bloomberg and his PR flacks including the Demanding Mom herself Shannon Watts. They understood that if they couched their desire for control behind the concept of “safety” then there would be less objection. The mainstream media has bought into the terminology wholeheartedly.

Of course, if Bloomberg, Watts, the Biden Administration, and the rest of the gun control industry were truly serious about “gun safety”, they would be insisting upon classes like hunter safety and the NRA’s Eddie Eagle program be taught in every school in America. As it is the Biden Administration through the US Department of Education is withholding funding to schools for archery and hunter safety programs. They are using the so-called Bipartisan Safer Communities Act of 2022 as their excuse. So in their pursuit of “gun safety” and “safer communities” they will defund the exact types of programs that actually work for safety.

Now it appears that the successor word to “gun safety” will be “gun responsibility”. This comes from Hollywood actor Matthew McConaughey. He, of course, is using the tragedy in his hometown of Uvalde, Texas as the pretense to urge for “gun responsibility.”

White House, Public domain, via Wikimedia Commons

McConaughey says there is a difference between control and responsibility in his op-ed in the Austin American-Statesman.

There is a difference between control and responsibility. The first is a mandate that can infringe on our right; the second is a duty that will preserve it. There is no constitutional barrier to gun responsibility. Keeping firearms out of the hands of dangerous people is not only the responsible thing to do, it is the best way to protect the Second Amendment. We can do both.

That all sounds nice but it is sophistry. As Bishop Robert Barron noted in his commencement address at Hillsdale College:

Their concern is not being truthful or just but rather speaking in such a way that they appear truthful or just and hence become convincing to others. Such sophists were, obviously enough, enormously useful to prospective lawyers and politicians in ancient Greece, and it should be equally obvious that their intellectual descendants are rather thick on the ground today.

McConaughey enumerates four key points for “gun responsibility” in his op-ed.

  • Universal background checks
  • Age 21 to buy an “assault rifle” (sic) unless one is in the military. “Assault rifle” is undefined.
  • “Red Flag Laws should be the law of the land.”
  • National waiting period for the purchase of “assault rifles” (sic).

So in the end, what McConaughey calls “gun responsibility” is just a rehash of many prior “gun control” proposals. They are all, as the gun control industry has said for decades, a “good first step.” A good first step to even more onerous control upon an enumerated right.

The gun control industry and their fellow travelers have to rely upon sophistry and buzzwords. Otherwise they have nothing.

Gun Control, Matthew McConaughey, and Wild Turkey

The news yesterday was that Matthew McConaughey, a native of Uvalde, was at the White House to make a plea for gun control. You couldn’t watch any TV news, either national or local, without seeing him at the podium in the White House with a pair of green sneakers.

From Today Show

From his remarks:

So, we know what’s on the table.  We need to invest in mental healthcare.  We need safer schools.  We need to restrain sensationalized media coverage.  We need to restore our family values.  We need to restore our American values.  And we need responsible gun ownership — responsible gun ownership. 

We need background checks.  We need to raise the minimum age to purchase an AR-15 rifle to 21.  We need a waiting period for those rifles.  We need red-flag laws and consequences for those who abuse them.

These are reasonable, practical, tactical regulations to our nation, states, communities, schools, and homes.

Responsible gun owners are fed up with the Second Amendment being abused and hijacked by some deranged individuals. 

These regulations are not a step back; they’re a step forward for a civil society and — and the Second Amendment. 

In Uvalde, the killer passed a FBI NICS background check to purchase his firearms. In Uvalde, the killer was known to have issues but no one acted upon them. In Uvalde, the killer entered through a door that was not properly locked. In Uvalde, the police waited until it was too late to storm the classroom even though best practices say never to wait.

Any new law or policy that is enacted in a hurry because “we have to do something” ends up as a fiasco. More importantly, they don’t prevent or solve the issue at hand.

For those that are not aware, McConaughey is now the Creative Director for Wild Turkey and has been since 2016. Wild Turkey Distilling is owned by the Italian company Campari Group. He even has helped launch Wild Turkey Longbranch in conjunction with master distiller Eddie Russell.

Anyone who has followed this blog for any amount time knows that I enjoy good whiskey and especially bourbon. Wild Turkey does make some good bourbons and ryes. I have even toured their facilities in Lawrenceburg, Kentucky where their beautiful Visitor Center overlooks the Kentucky River. Looking over my collection I see have a bottle of Russell Reserve and an older Austin Nichols-labeled bottle of Wild Turkey Rye. I respect the work of Jimmy and Eddie Russell in crafting good whiskey.

I have a personal philosophy of not patronizing companies whose spokespeople or officers wish to run roughshod over my enumerated civil rights. As such, I will not be buying any more bourbon or rye from Wild Turkey so long as Matthew McConaughey is affiliated with them. Now my personal boycott of Wild Turkey is not going to hurt their bottom line.

However, if enough people made their displeasure known, it just might. I sent them a note last night saying I wouldn’t be buying their product any longer. You can do the same by using this contact link.

If you are a bourbon or rye drinker, the choice is yours. Do you support a company whose Creative Director wants to curtail your rights or do you go to one of the many other fine distilleries instead? I have made my choice and you can make yours.

Interesting Move On The Part Of Campari

Gruppo Campari has been the corporate owner of the Wild Turkey Distillery since 2009. In a very interesting move, they have named actor Matthew McConaughey as the Creative Director for Wild Turkey and its signature bourbons. According to reports, he signed a multi-year deal that will have him writing and creating advertising spots for the bourbon brand in addition to appearing in ads for it.

From AdWeek:

Often the hire is perceived as a stunt, but Melanie Batchelor, senior marketing director of whiskey for Wild Turkey’s parent company, Gruppo Campari, says that isn’t the case this time.

“I know that [celebrity creative director] can be a title that’s talked about by a number of other companies, but our experience has been that Matthew has had an extremely high level of engagement,” said Batchelor. “He’s been involved in every single piece of the process, from writing the ads—he’s obviously starring in the ads, and he’s also directing the ads—so he’s both in front of and behind the camera.”

The ads mark the first time that McConaughey, who has also appeared in ads for brands like Lincoln, has served as a director.

“When making a movie, you have two hours to tell a story,” said McConaughey in a statement. “Here I have 30 seconds to reintroduce the world to this authentic American brand that has helped shape an entire U.S. industry: bourbon. It will be a very interesting and fun challenge.”

I will admit to thinking when I heard the news that it was a joke. However, after seeing the video short that he produced below, I’ve changed my mind. I really don’t think Master Distillers Jimmy and Eddie Russell would have appeared in the video if McConaughey wasn’t serious about it and about their bourbon.

We toured the distillery after attending the NRA Annual Meeting. I remember our tour guide was a salty old former USMC drill instructor from Salisbury, North Carolina. We talked bourbon and Cheerwine. Watching the video, it reminds me of both the unique location of the Wild Turkey Distillery overlooking the Kentucky River and of the tour we had.

I guess if having McConaughey on board as creative director pays off for Campari, executives in Sesto San Giovanni will gladly be saying, “Alright, alright, alright”, with an Italian accent. I think they will also be trading their Negronis for Boulvardiers as it combines two of their signature products.