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Dear NRA Instructor,
As
many of you may know, we have been evaluating if our investment in
NRATV is generating the benefits needed. This consideration included the
return on investment and the cost and the direction of the content.
Many members expressed concern about the messaging on NRATV becoming too
far removed from our core mission: defending the Second Amendment.
So,
after careful consideration, I am announcing that starting today, we
are undergoing a significant change in our communications strategy. We
are no longer airing “live TV” programming. Whether and when we return
to “live” programming is a subject of ongoing analysis.
The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org
– your trusted resource of information. Our many web sites will
continue to showcase new and archived videos, as we reorganize much of
this information in a way that better serves our key audiences.
What
necessitated the change now is our conclusion that our longtime
advertising firm and website vendor failed to deliver upon many
contractual obligations it made to our Association. The NRA will always
hold our vendors to high standards and ask that they maximize their
value to the Association. No exceptions.
Looking
ahead, you can expect great things from your NRA. We will energize our
messaging strategy, become more cost efficient, and promote the NRA’s
singular focus like never before. Simply put, our messaging strategy
will advance the NRA’s core mission: to serve our members and fight for
our Second Amendment.
– Wayne
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