Jim Scoutten’s Editorial On Social Media

Jim Scoutten is the host and producer of Shooting USA. He’s been doing this for 25 years and his shows have been on everything from ESPN to the Outdoor Channel. Each time he has moved it has been because of pressure from anti-gun executives.

The major broadcast and cable channels have prohibited any form of firearm advertising for years. 25 years ago we struggled with ESPN in the first year of our gun show series when Colt was a sponsor, but couldn’t advertise their guns. Since then we’ve moved three times to new networks as each was taken over by anti-gun New York City-based owners. We’re pleased to make our television home now on the pro-second amendment Outdoor Channel.

 He has a very interesting editorial up at the Outdoor Wire and the Shooting Wire today which is where the above quote comes from. It is entitled “The Incredible Shrinking World of Social Media”. In it, he describes how the algorithms of YouTube and Facebook limit who sees videos. Moreover, age restrictions are often put on conservative videos to prevent them from influencing young minds. Another factor Jim describes is how poor internet service in rural areas limits the access of those who would be most interested in watching streaming video.

I would urge you to read the whole thing.

Code Pink

Just like everything in Zombie Green, I think the whole “pink guns for girls” thing is getting a bit overdone. There is nothing wrong with a woman wanting a gun in pink…or emerald green or lavender or even in the Pantone color of the year, radiant orchid. But to automatically assume that a gun has to be in bubblegum pink to attract female buyers is just utter nonsense.

I realize that I’m not the only one who believes that. My views on pink guns was reinforced by a column in today’s Shooting Wire written by Laurel Yashimoto. Laurel is a law enforcement officer in Southern California and was a first time attendee at this year’s SHOT Show. Among her comments about being a first time SHOT Show visitor she said this:

The only thing that really gave me pause was constantly being handed something pink. My favorite color is green, but being female means that the one pink item in the booth will eventually end up in my hands. After a few of these surprising color-coded encounters, I concluded that if it goes, “bang!” fast and accurately, I don’t really care what color it is. It was sweet that men tried to include women by making something in a color they hoped the ladies would like. Kind of like when the birds on the NatGeo do the crazy mating dances. It may not be sexy, but it’s nice to know guys care. And no, much to my disappointment, I did not see a pink weapon mounted lighting system.

I love the comparison to bird’s mating dances from the NatGeo channel. Just like some of those mating dances that look rather ridiculous, I think assuming that using pink is the only way to attract a woman to a firearm is equally ridiculous. 

I think a better way might be to take the example of Taurus and build your marketing efforts around a strong, confident woman shooter like Jessie Duff. Not only does she have Hollywood starlet good looks but she is also a USPSA Grand Master shooter. It just seems to me that this would have a better chance of success while really being a lot more respectful of women.

We Need To Clone Jessie Duff

Champion shooter Jessie Duff appeared on Fox New’s Justice with Judge Jeanine speaking about firearms and the Second Amendment. She was poised, she was confident, she knew her stuff, and she looked fantastic. It is an image that needs to repeated over and over to break the barely articulate, old overweight white guy in camo stereotype that the media and the enemies of gun rights wishes to perpetuate.

Judge Jeanine Pirro served first as a county judge and then as the District Attorney of Westchester County, NY for 12 years. She lost the race for Attorney General of NY to current Gov. Andrew Cuomo in 2006.

Paul Erhardt, writing in today’s The Shooting Wire, points out the value of a Jessie Duff and how well she had done.

One bright spot in recent days has been by Jessie Duff, the Taurus sponsored national champion shooter who hosts her own show (along with husband Matt) on the Outdoor Channel. She appeared on Fox News Channel three times in the last week to 10 days and has done an excellent job.

Putting Jessie out front on the gun issue is a great move and there are a few more women from the competition world that could, and should be, utilized the same way.

However, imagine how much more effective Jessie and other women shooters would be if the industry invested in them well before all this with media training and messaging – assuming there was an actual message. We might be in a slightly better position.

 Erhardt is right. We need to be better at getting our message out and we need to be better prepared.