by FN Herstel, Fabrique Nationale, or just plain FN has adopted a new logo. I first saw it at a post on Soldier Systems Daily. FN is saying it embodies their values of boldness, accuracy, and reliability.
I’m just not that much of a fan of it. I thought the old logo emphasized their history of making solid weaponry since the 19th Century. You can see the new logo in this screenshot from their website.
FN says regarding the new logo:
FN is evolving from a firearms manufacturer to a global solutions provider, developing integrated systems that empower defence and security forces in every mission. This transition is reflected in a clear and structured brand architecture, built around three core areas.
The three core areas are defense solutions, security solutions, and innovation solutions according to their website.
They have also produced a YouTube video regarding the adoption of the new logo.
Interestingly, FN America, the US subsidiary of FN, still is using the old logo as of this morning.
The statement looks like it was generated by what used to be called a buzzword generator but is probably AI today.
New Coke.