The Special Litigation Committee’s Two-Cents

Before dawn this morning an email went out to the NRA Board of Directors from NRA President Bob Barr on behalf of the Special Litigation Committee. It dealt with the six areas that Judge Cohen delineated in his interim decision.

Before getting into what was sent out, two realities need to be mentioned. First, the only reason this was sent out to the Board is because Buz Mills and Rocky Marshall submitted a letter to Judge Cohen on Friday, August 15th, that noted the leaders of the NRA who have “not accepted responsibility” for the problems, i.e., Bob Barr, Charles Cotton, and David Coy, do not speak for the rest of the NRA and especially the remaining elected leadership. Second, these three comprise the bulk of the Special Litigation Committee. The SLC has outlived its purpose as the conflict of interest has been resolved. That is Wayne has resigned and John Frazer is no longer the General Counsel. As such, the SLC needs to be dissolved and that was actually called for by Buz and Rocky.

The email from the Special Litigation Committee is below. Beyond the fact that these guys cannot count, I would wager house money that the bulk of the document was written by someone with Brewer, Attorneys and Counselors, and not Messrs Barr, Cotton, and Coy.

—– Forwarded Message —–

From: Daniels, Stephanie <sdaniels@nrahq.org>

To: Daniels, Stephanie <sdaniels@nrahq.org>

Sent: Monday, August 19, 2024 at 04:53:05 AM EDT

Subject: Special Litigation Committee Update on NYAG Consent-Judgment Negotiations

TO:        NRA Board of Directors and Executive Council

Please see the following message from NRA President Bob Barr.

Stephanie

Stephanie Daniels

Assistant NRA Secretary

Office of the Secretary

National Rifle Association of America

Phone: 703-267-1052

Fax: 703-267-3909

E-mail: sdaniels@nrahq.org

____________________________________________________________________________________________________________________________________- 

Fellow Board and Executive Council Members:

As you know, when New York Judge Cohen denied the NYAG’s request for a compliance monitor on July 29th, he directed the parties to confer on a consent judgment (a settlement to which the parties have reached agreement and is then adopted and ordered by the court). In his oral ruling from the bench on July 29th,  Judge Cohen requested that the parties address six areas of concern.  This has been the task on which the Special Litigation Committee (SLC) has been fully and constantly engaged, in conjunction with our outside counsel and with input from numerous NRA stakeholders, including other officers.

The SLC considers it is in the NRA’s best interest to act quickly on Judge Cohen’s recommendations, but not without essential and timely input from key NRA stakeholders regarding reforms the NRA should consider and ultimately adopt.  As noted in my most recent update last Friday, our Legal Affairs Committee convened at NRA headquarters on August 10th in a meeting open to all Board members and that included a lengthy discussion of settlement options. Our outside counsel met with the NYAG’s lawyers on August 12, 2024, to get their feedback.

These settlement discussions, and the options included therein are extremely important, and all Board members should have opportunity to provide input. Changes to the governance of the Association should be “owned ” by the entire Board. 

The SLC will submit proposed settlement documents to the NYAG this week that reflect input from the Officers, various stakeholders, and the NYAG.   However, in accord with the importance of having full NRA Board input, we will make clear to attorneys for the Attorney General that our proposals are provisional, and that each item is conditioned on sign-off from a majority of the Board. 

It therefore is our intention that at our September meeting, the Board will vote for each item in the settlement package.  In the meantime, every reform the SLC proposes (with input as noted above) will be one we believe to be (i) in line with specific guidance from the Court, and (ii) in the best interests of the NRA.

Here is a summary of what we plan to propose (in line with the court’s expressed interests) :

  1. Implement the Compliance Commitments.  Most of these measures can be ordered by the Court.  One of the Compliance Commitments, which would make the Audit Committee an elected “committee of the Board” under N-PCL 712 and 712-a, has generated controversy and will benefit from robust discussion at the Board meeting next month.  The NYAG takes the position that the Audit Committee and other key committees must be “committees of the Board.”
  1. Expand the Board Candidacy Path.  The Court suggested that the NRA “expand, for at least three years, the path to candidacy for board elections; specifically, limiting the hegemony of the Nominating Committee for enough board cycles to cover all 76 members . . .  one option would be to mandate that, for the next three elections, at least, any proposed candidate who meets certain minimum qualifications would be on the ballot, full stop, without no need to rally for hundreds or thousands of signatures.” 

Because the NRA cannot alter the petition-signature requirements without revising bold, italicized, member-adopted Bylaw provisions, the SLC will propose to the NYAG that the Nominating Committee adopt a Director Nomination Policy, resembling those in use by major public companies, that sets forth transparent, merit-based qualifications for recruiting directors (emphasis mine).  The policy will also place an emphasis on finding “new” directors, possessing baseline objective qualifications, who did not serve on the Board between 2014-2022.   The Nominating Committee will aim to place as many new, qualified directors on the ballot each year as the available ballot slots feasibly allow.

3.    Compliance Consultant.  The Court suggests “Retaining a compliance consultant for three years to work with the NRA’s in-house Compliance Officer and staff to make recommendations to the board. The consultant would be advisory only and would provide an independent perspective to the board for implementing the Court’s directives as well as best practices.” 

The SLC will propose hiring a consultant on  a reasonable, fixed retainer to serve in an advisory role as the Court suggests.

4.    Altering Committee Leadership.  The Court suggested “changing the Audit so that it would not include people . . . at the very least not as chair or co-chair, that served on the committee during the violations found in this action,” adding that “similar decisions could be made with respect to other key committees, as well.”

President Barr is scheduled to meet Monday with the Vice Presidents to confer further on committee composition.

5.    Security for Chief Compliance Officer.  The Court suggested “creating more protections for the Compliance Officer position,” noting that “one option would be to provide that the position be for a term of three years.”

Because a three-year term for the CCO would require amending our Bylaws, and because we believe a severance agreement better protects and advances the needs of the NRA, the SLC will propose a market-standard executive severance agreement to protect Chief Compliance Officer Bob Mensinger.  The NYAG has indicated agreement with this approach.

6.    Member Referendum on Reorganizing Board.  The Court suggested “a bylaw referendum for members to consider at the next annual meeting on whether to reduce the size of the board or reorganize it to create a smaller, more focused group to oversee the key operations and finances of the organization,” noting that certain other nonprofits “have a very large advisory section and then a much smaller, tighter group that focuses on the core operational and financial aspects of the company.”

In the course of eliciting feedback for settlement discussions, the SLC heard many different ideas in this vein – a Board of Ambassadors, a Select Committee on Operations Oversight, and a smaller empowered Executive Committee.  Rather than rush into a wholesale change in the size and composition of our Board, we intend to propose that NRA members be polled on a menu of options, including those that would reduce the Board of Directors and create a non-voting Board of Advisors.

At the September Board meeting, the entire Board can vote on the  proposals made by the SLC.

It is time for our Association to heal and put the hostilities launched by and surrounding the New York litigation behind us.  That means settling with the enemy outside our gates, and coming together within. 

Thank you all for your continued service and support.

NRA-SLC

Bob Barr, President and Committee Chair

Charles Cotton, Past President and Committee Member

David Coy, Committee Member

The first item deals with the Audit Committee. What needs to be explained is the difference between a “committee of the board” and a “committee of the corporation”. A committee of the board as defined by Section 712(a) of New York Not-for-Profit Law says it “shall have the power of the board” and can bind the board by its decisions with some exceptions. The other limitation upon such a committee is its charter which in this case needs to be carefully drafted. By contrast, a committee of the corporation or standing committee as defined by Section 712(e) of New York Not-for-Profit Law does not allow it to bind the Board by its decisions. In other words, they may make a recommendation to the Board and it is up to the Board to act on it.

A current example of a committee of the board is the Executive Committee. Interestingly, the law notes that members of such a committee must be “made by at least three-quarters of the directors present at the time of the vote” provided there is a quorum. I do wonder if every member of the Executive Committee received a 75% affirmative vote at the May Board meeting.

The other “number one” or the actual second item deals with the dicta from Judge Cohen regarding the path for candidacy to the Board. He wants it relaxed for at least the next three years and had suggested candidacy should be open to anyone who met the minimum qualifications for election to the Board. The SLC is balking at this proposal and blaming the bylaws as not allowing something like this. Frankly, I think this is a specious argument as I do believe Judge Cohen has the power to force the issue. Moreover, I think a strong argument can be made that the Cabal uses the bylaws when it is to their advantage and ignores them otherwise.

The suggestion from the SLC is that the Nominating Committee adopt a policy that provides for specifying a transparent, merit-based qualifications for recruiting directors. How any such qualifications are specified is the critical issue. I am reminded of what Todd Vandermyde told me once when he was negotiating with the anti-gun Democrats in Illinois. They could write the law any which way they desired but so long as he could write the definitions he would win every time. It is the same thing here. The Cabal could draft so-called merit-based qualifications that would serve to eliminate candidates they find would challenge their status quo. If I may be blunt, I don’t trust them. Yes, as I am running for the Board, I do have a vested interest, but it is open to abuse.

The third item is not a problem and it appears the committee will go along with the judge on this.

The fourth item deals with the composition of not only the Audit Committee but other important committees of the Board. Judge Cohen was specific about the Audit Committee but went on to indicate those Board members on other important committees who allowed the problems to flourish ought to be removed from them. Obviously, this means Charles Cotton, David Coy, and others including Barr. I would hope that Bill Bachenberg and Mark Vaughn are able to make Barr see the light. If they can’t, then Judge Cohen’s hand will be forced.

If the NYAG is agreeable to a strong severance agreement in place of a three-year term for the Chief Compliance Officer, then that would be workable.

Finally, on item six, I can agree with a poll of the NRA members. However, in my opinion, an “empowered Executive Committee” as the new Board of Directors should be a non-starter. The current composition of this committee is loaded with the Old Guard, the Cabal, those who are most at fault. I have long held that a reduced Board of Directors with a Board of Advisors similar to what exists at most universities is the way to go.

I look at the last paragraph of the email and just shake my head. Of course it is time to heal the wounds to the organization caused in large part by grifting executives allowed to get away with it by directors who looked the other way and ignored their fiduciary duties. Referring to the NYAG’s Office as the “enemy outside our gates” is really trite. They seemed to be the only ones actually fighting for the rank and file membership of the NRA by forcing its cleanup. Moreover, to say the Board needs to be “coming together within” ignores the fact that it would have happened if Mr. Barr had not essentially spit on the reformers by appointing all the old Cabal members to the leadership and majority membership on the major committees. He needs to look in the mirror and look at his own culpability for divisiveness between those who want needed reform and those who are resisting reform like the segregationists of the 1950s and 60s.

If what I said above is harsh, it needed to be said. If it torpedoes any chance for the Nominating Committee to put me on the ballot, so be it. I’m running for the Board by petition regardless.

NY Court Update And Some Suggestions

NRA In Danger reported yesterday evening that the meeting in the NYAG’s office between the attorneys for both parties would be continued. They will meet again on Monday, August 19th, to hammer out the consent decree. The goal is to present it to Judge Cohen by August 27th. If neither party can agree, they will each present their versions.

Much more interesting in the report was a joint letter that Buz Mills and Rocky Marshall sent to Judge Cohen. The letter states that the leaders of the NRA who have not accepted responsibility “misuse and malfeasance of NRA members’ donations” (Barr, Cotton, etc) do not speak on behalf of the NRA, the majority of its directors, nor its members. They go on to state that elected leaders such as Doug Hamlin, Bill Bachenberg, and Mark Vaughn are being kept out of the negotiations with the NYAG’s office. Finally, Buz and Rocky present what they feel should be in the final decree that would meet with the judge’s six dicta.

It is beyond obvious that the time for a Special Litigation Committee is over. Wayne is gone and John Frazer is no longer the General Counsel. Thus, the rationale for it being established is over. One thing being requested in the letter is that Judge Cohen order it dissolved. That said, this should have come from the Board the moment John Frazer was no longer the General Counsel.

A friend suggested to me yesterday that Doug Hamlin should fire Bill Brewer and his firm immediately. He went further to suggest that Hamlin order Sonya Rowling not to cut or sign any checks payable to Brewer or his law firm. If the Executive Committee were to suspend Hamlin as a result, he thought Andrew Arulanandam would serve as interim EVP. I pointed out that the position of Executive Direct of General Operations is vacant and the bylaws do not provide an immediate replacement for the EVP. Things could get interesting.

Giving it some serious thought, I would go further than my friend. If, as has been suggested by the letter from Buz and Rocky, that duly elected officers of the NRA had been kept out of the negotiations and thus unable to perform their fiduciary duties, then it is time for hardball. By hardball, I mean that they should file bar complaints with the New York State Bar against Bill Brewer, Sarah Rogers, Svetlana Eisenberg, and Noah Peters. Preventing officers and directors of a non-profit corporation from doing their legally required fiduciary duties under NY law is a serious offense. It certainly should be grounds for a bar complaint. I should note that a similar complaint currently exists with the Virginia State Bar against John Frazer from his actions while General Counsel.

I would not be surprised if Judge Cohen demands some answers sooner than later.

Four For Reform Elected!

The members of the NRA just sent a clear message to the Board of Directors. They want reform and they want it now. The old ways of doing business just won’t cut it anymore.

Jeff Knox posted this to Facebook approximately an hour ago.

The Four for Reform candidates – Jeff Knox, Dennis Fusaro, Phil Journey, and Rocky Marshall – got on the ballot thanks to the many members who signed their petition. Even with the shenanigans from the Nominations Committee of padding the ballot, all four were successfully elected to full 3-year terms.

Additionally, Rick Ector who bucked the Cabal by endorsing Wade Callender to be the next EVP was elected to a full 3-year term.

I have not seen who else was elected. I did see a comment from Gina Roberts on the Members Take Back Our NRA Facebook page that she did not win election. It will be interesting to see who will be running for the 76th Director.

As soon as I can obtain a complete list, I will post it.

Now for a word of caution. This was a great win for the members but there is still a lot of work that needs to be done. Moreover, it must be borne in mind that the Board is just too damn large with 76 members and even five members committed to reform will have a hard time changing things. It will take time which, to be honest, the organization doesn’t have a lot of to spare.

One final note and this is not related to the Board election. Judge Phil Journey is the lead individual plaintiff in a Federal lawsuit along with the attorneys general of 21 states challenging the new ATF rule that redefines “engaged in the business” of firearm sales. I will have more on that suit in another post.

My 2024 NRA Ballots

Here are my ballots for the 2024 NRA Board of Director election and for the bylaw change.

Now to explain my votes. It should go without saying that I support the Four for Reform. I signed and promoted their petitions to be on the ballot as well as have supported them here. I would love it if they ended up as the top four winning candidates.

I would have voted for Owen Buz Mills except that he told Jeff Knox that he wanted people to bullet vote for the Four for Reform. As to why I added Rick Ector as the fifth candidate, his “missionary work” in Detroit in which he has introduced thousands of women is worthy of recognition. Just as importantly, he bucked the Old Guard aka “The Cabal” when he endorsed Wade Callender to be the next Executive VP of the NRA. These two factors were why I added Rick to the list of candidates for whom I voted.

While I consider the bylaw change to add a Chief Compliance Officer independent of the EVP as closing the barn doors after the horses have escaped, it is a reform in the right direction. I worked for 25 years in the financial services industry and we always had a Chief Compliance Officer. There were times I thought they were a bit “nit-picky” but their goal was to protect both the company and the client. If I had questions on something such as a political contribution, I knew I could reach out to them for advice on the best way to handle it.

While the appointment of a Chief Compliance Officer must wait until the vote is tallied, it appears that a candidate has been hired in anticipation of the bylaw change. Robert Mensinger was hired by the NRA in September 2023 as a Managing Director. He holds a law degree, has had an extensive career as a compliance and business integrity officer, and spent almost 25 years working as a Special Agent/Criminal Investigator for the Small Business Administration, Department of Defense, Department of Homeland Security, and Treasury Department. My only reservation about Mensinger is that he was selected for his present job by Wayne LaPierre upon the advice and counsel of Bill Brewer. Other than that, he seems ideal for the job. Only time will tell if I was worried about nothing which is my actual hope.

UPDATE: This is just a reminder that you should vote by NAME and not by NUMBER. There are 5 or so different ballots and the order of the names varies. It is randomized as a security measure.

Vote Four For Reform

The official NRA magazines with the ballots for the 2024 Board of Directors election have started to arrive. The Complementary Spouse and I both received ours today.

I would urge you in the strongest possible terms to bullet vote, i.e, only vote for these candidates and no others, for the Four for Reform. While there are a couple of others deserving of your vote, it is essential that these four get elected.

All four are on the ballot as a result of your efforts in signing their petition. We need people like them on the Board as they won’t put up and shut up. Indeed, both Judge Phil Journey and Rocky Marshall were retaliated against for standing up for what is right. That retaliation has led to the NRA being charged with violating the State of New York ‘s whistleblower law. This is one of the charges that the jurors in the New York trial are in the process of deciding guilt or innocence.

So few of the eligible voters actually vote that every vote for these four is critical.

We don’t know the outcome of the trial in New York and we don’t know what remedies Judge Cohen will impose if the NRA is found guilty. He could dissolve the current board and reduce it in size. He could appoint a special overseer. He could appoint a temporary board of people who are not tainted such as these four. He could do all of these things and that is why support for clean, untainted candidates is so important.

I Endorse Four For Reform

The NRA’s trial in New York has provided more than enough evidence that many members of the Board of Directors ignored their fiduciary duties. Many thought loyalty to Wayne was the same as loyalty to the organization. It was not.

The ballots for the 2024 Board election go out to eligible voters in the March issue of the NRA official magazines. Not only has the Nominations Committee stacked the ballot with retreads, they are the same people that allowed the rot and corruption to grow. They include people like former NRA President Carolyn Meadows who currently is considered too ill to testify either in person or virtually in the NY trial. It also includes 2nd VP David Coy who served on the Audit Committee for many years who voted to approve questionable expenditures after the fact.

There are four people on the ballot who were not put there by the Nominations Committee. Dennis Fusaro, Judge Phil Journey, Jeff Knox, and Rocky Marshall are on the ballot by petition. In other words, enough of you who are voting members said you wanted them on the ballot. They are untainted by the corruption of the past and are running on a platform of reform. I wholeheartedly endorse all four and would urge you to give them your votes.

The only two current Board members I might consider voting for are Buz Mills and Rick Ector. As evidenced by his letter to the Board exposing the backdoor shenanigans to make Charles Cotton the next EVP, Buz is not a go-along to get-along sort of guy. Rick Ector had done phenomenal grassroots work in the Detroit area introducing thousands of women to self-defense through firearms training. He also bucked the trend with his endorsement of Wade Callender for the EVP.

If it were me, I would not consider anyone else on the list of candidates. The four petition candidates plus the two that have bucked the system are the only candidates that I think will work day in and day out to restore and reform the NRA. We need an effective and untainted NRA. Now is the time to do it.

You Did It!

Through your efforts and that of other like-minded people all four petition candidates made the 2024 NRA Board election ballot. I don’t remember this many petition candidates on the ballot since I’ve been a voting member.

Jeff Knox, Judge Phil Journey, Rockey Marshall, and Dennis Fusaro will definitely be on my list of endorsed candidates. I might add Rick Ector given the great work he does in Detroit in bringing women into the gun culture.

An Updated Analysis Of The NRA’s Finances

I have published financial analyses of the NRA by former board member Rocky Marshall in the past. Based upon an audit filed with the North Carolina Secretary of State’s Charities Division by the NRA, he has updated his analysis. I am publishing this with the permission of Rocky.

From Rocky:

RED FLAGS AND REALLY RED FLAGS

  • Revenue continues downward spiral as expenses (mostly legal) will likely increase in 2023-2024.
  • Net Income losses will likely continue 2023-2024.
  • Cash on hand is $12M and monthly expenses are $19M.
  • Recommended minimum cash on hand should be $57M.
  • Additional cash required to cover -$26m projected operating loss for 2023.
  • Additional cash required for contract liabilities of $40M to paid during 2023
  • Additional cash required to cover principal loan payments due in total of $28M during 2024.
  • Line of Credit and other Notes jumped 78%.
  • Increasing debt through loans to cover general operating expenses.
  • Capitalizes computers in excess of $500 and other fixed assets greater than $1,500.
  • Capitalization of purchases is artificially low and reduces expenses in order to boost net income.
  • Assets due from the NRA foundation are $31M and inflate the NRA balance sheet.
  • Most of the NRA foundations assets due have donor restrictions and cannot be used for general expenses.
National Rifle Association Financial Analysis Year Ending 2022    Estimate
(in millions $M)20212022$Change%Change2023
Revenue233.5213.5-20-9%203
Expenses228.2228.60.40%228.6
Net Income5.3-15.1-20.4-385%-25.6
Members’ Dues97.483.2-14.2-15%75
Cash30.412-18.4-61%10
Liquidity Assets65.943.1-22.8-35%34
Note Payable & LOC24.643.719.178% 
Contract Liabilities44.840.2-4.6-10% 
Total Investments717100% 
Total Investments pledges as collateral53.644.2-9.4-18% 
Percentage of Investments collateralized75%62%-13%-18% 

In a marginally related aside, NRA In Danger is reporting that Wayne LaPierre has put his house in Great Falls, VA on the market. The asking price is $2.4 million. NRA In Danger is taking this as confirmation that the powers that be have made the decision to move to Texas. As with the bankruptcy case, the Board has been kept in the dark until it was a done deal. Read his or her full post.

Let’s Get Rocky Marshall On The NRA Ballot (Updated)

UPDATE: Time is running out for petition candidates for the NRA Board of Directors to obtain the necessary signatures. Rocky must submit all signatures by November 7th. This means he needs everything in hand ASAP. If you are eligible to vote in the 2024 election for NRA Board of Directors and you have not signed the petition, DO IT NOW!

As a reminder, the Nominating Committee has nominated 28 people for the 25 board seats up for election. A full 25 of these people are already on the Board. It is the same old, same old which has allowed the NRA to flounder, to be brought into court in New York, and which has allowed grifters like Wayne, Marion, and company to get away with it for years.

Rocky Marshall is stepping up to run for the NRA Board of Directors. I have run guest posts from Rocky as well as have highlighted the work he had done in bringing reform to the NRA. His work analyzing the finances of the NRA has been insightful. Rocky sought to intervene in the NRA dissolution lawsuit so that someone would actually be representing the members and not Wayne’s interests. Unfortunately, it was denied.

I have sent in the names of both Rocky and Judge Phil Journey to the Nominations Committee. They, like I, fully expect that the nominations will be blown off in favor of someone who won’t rock the boat. Thus, Rocky is seeking to get on the ballot by petition. This year, thanks to the abysmal voter turnout in 2023, one only need approximately 375 valid signatures to get on the ballot.

So what is a valid signature? It would be that of a Life Member of any level or that of a five-year continuous member. If there had been any break in your annual membership during that five years, the clock starts again.

From Rocky’s email to me:

In 2021, I was selected to be on the National Rifle Association Board of Directors. During my tenure, I served a one-year term and worked diligently to change the management and the direction of the NRA due to the corruption that had occurred.  I am once again attempting to be reelected to the Board of Directors in hopes of working to save the NRA from the current demise.  If you would like to help me, and you are an NRA Life Member, please print out the attached petition and fill in your information and sign where indicated. If you are able to obtain additional NRA Life members on the form, please feel free to do so.   

ALL SIGNATURES MUST BE ORIGINAL.

Please mail the petition to the following address:

Rocky Marshall

975 Turkey Knob

Boerne, TX 78006

As noted above this, a 5-year member also qualifies. That said, there is never a question regarding Life Members.

I have embedded both the petition and a bio for Rocky below. Send back the signed petition with your membership number to Rocky at the address he provided. If you have friends who are NRA Life Members, have them sign it as well.

Both the Complementary Spouse and I have signed the petition and will be mailing back to Rocky ASAP.

NRA Finances And An Interesting Proxy

The blog NRA In Danger has posted another look at the NRA’s finances by former director Rocky Marshall. As I noted in introducing his guest post on this blog, he has significant expertise in examining a company’s or organization’s finances. Rocky brings up the concept of industry related metrics as a way to validate financial forecasts. As it is, he holds that the NRA’s forecasts for revenue are unrealistic and have no substantiating business plan to validate them.

From Rocky at NRA In Danger:

A Realistic Projection: The obvious relationship most closely associated with NRA revenues are U.S. Gun sales¹. In reviewing US gun sales data, NRA Revenues will increase or decrease as gun sales vary from year to year. From 2004 through 2019, the NRA received on average $25 for every gun sold in the United States.  However, after the breaking news of corruption in 2019, the NRA revenue dropped 48% to $13/gun sold.

The ratio of NRA Revenue/US Gun Sales is a useful metric because revenue for the NRA can be easily calculated for 2023 with a high degree of certainty.  Based on the current declining trend of US gun sales, it is projected that total US gun sales will be similar to historical (pre-covid) norms of roughly 13 million guns sold². With this in mind, a quantifiable estimate of projected revenues for the NRA in 2023 is $169 million (13 million guns sold at $13/gun). 

The NRA is projecting $230 million in revenue, which would equate to $18 for every gun sold in the US.  This is the same group that also planned $241.2M for last year and missed this estimate by $36M. The NRA estimates are not based on any practical industry metrics or upon a viable business plan to increase revenue; but, instead are misleading the BOD once again into a false premise.  

Using firearm sales as a proxy in the metric is interesting and makes sense. Both actual gun sales and actual NRA revenue are known from government reports. Actual gun sales are found from the Annual Firearms Manufacturing and Exportation Report submitted to BATFE and the NRA”s revenue is reported on the IRS Form 990. Forecasts on future firearm sales do come from the NSSF and the industry in various forms. The FBI’s NICS data could be used but, as we know, it isn’t a direct correlation with firearm sales. The NSSF-adjusted numbers would be more accurate.

When comparing the ratio of NRA Revenue/US Gun Sale for the pre-2019 and post-2019 time periods, there is another factor in play that was not mentioned. Pre-2019, it was often the case that if you purchased a new firearm from one of the major manufacturers, it would come with a coupon entitling the buyer to a free one-year membership in the NRA. I know Taurus offered this and I seem to remember getting the same offer from Marlin and Ruger. I also remember the Ruger campaign where they would donate $1 for each firearm sold if they reached the 1 million mark. That was in the 2012-2013 timeframe. The key point here is that the industry seems to have backed away from the NRA once the dirty laundry started coming out.

The second part of Rocky’s post on NRA In Danger deals with the cost of corruption in terms of lost revenue. Read the whole thing as Rocky provides hard numbers of the revenue drop and the amount is shocking. Suffice it to say, the longer that Wayne remains as CEO/Executive VP of the NRA, the more potential lost revenue.