Remington Outdoor Gets A New CEO

Remington Outdoor Company announced that they had appointed Anthony Acitelli as their new CEO. Mr. Acitelli was formerly the CEO of Taurus Holdings. He replaces James “Marco” Marcotuli who stepped down at the end of August after little more than two years in the position.

From their press release:

Huntsville, AL – Remington Outdoor Company (“ROC”), one of the world’s leading designers and manufacturers of firearms, ammunition, and related products, today announced Remington’s Board of Directors has unanimously elected Anthony Acitelli Chief Executive Officer (CEO) and to the Board of Directors.

Mr. Acitelli is a respected industry veteran with twenty plus years of leadership experience. In addition to successfully leading sales and marketing organizations, Mr. Acitelli most recently served as CEO of Taurus Holdings. Mr. Acitelli holds a Master of Business Administration from Thunderbird Global School of Management and a bachelor’s degree in Finance from the University of South Florida.

“Anthony’s experience as an industry insider with both customers and consumers will strengthen Remington’s presence in the market place.” said Jim Geisler, Executive Chairman of the Board. “As our industry continues to experience changes in demand and in consumers buying preferences, Remington will continue to innovate providing the best products and experiences to our customers. There can be no other way to build a good 2018 and beyond.”

Mr. Acitelli stated, “I am truly humbled and honored to become a part of America’s most iconic brands within the hunting and shooting industry. I look forward to the challenges ahead, while forging a course for the future with innovation and vision. We owe it to those that came before us and to those that will follow.”

I’m going to go out on a limb here. While Taurus may not be the most highly respected firearm company in the United States, it is a firearms company. I think it was past time for Remington to hire a CEO who actually had been in the firearms’ business as opposed to making cars or investment banking.

Now if Remington had really been thinking out of the box they would have mortgaged heaven and earth, got down on their knees, said their prayers, and begged Mike Fifer to come out of retirement. I’m not saying Fifer could have turned Remington around immediately but the man knows how to run a profitable gun company.


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