Happy (Belated) National Bourbon Day

National Bourbon Day was yesterday. Sad to say my tipoff was an email from Liquor Barn which is a large chain in Kentucky. I apologize for not keeping up with the calendar to alert you to such a momentous day!

To make up for it, here is a good video put out by NBC News. I’m kind of shocked that NBC actually put together a decent story but it was. It talks about craft distilling, sourced whiskey, bourbon marketing, and the half-truths put out regarding the various brands of bourbon.

The key words to keep in mind are “distilled by”. If it doesn’t say that on the label, it is probably sourced whiskey. “Produced by”, “bottled by”, “made by”, and other words are marketing tools used to confuse the buyer into thinking the people behind the brand name on the label actually distilled the whiskey. It is probably from MGP in Lawrenceburg, Indiana or one of the other major distillers in Kentucky who had some excess production.


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