Ruger On Marlin Assets Purchase

Ruger is cautious in their public statements. I think that is why they waited until today to make an announcement of their winning bid for the Marlin firearms assets of Remington Outdoor Company. The bid was only approved by the US Bankruptcy Court for the Northern District of Alabama yesterday.

Ruger will be paying $30 million from cash on hand for these assets and expects to close on the purchase this coming month. When Cerberus Capital Management bought Marlin in January 2008, the terms of the deal were not released. However, I think it would be a good assumption that Cerberus paid a lot more than $30 million. In that deal, Cerberus not only got Marlin, but also H&R, New England Firearms, and L.C. Smith.

I think Marlin fans and lovers of lever guns will rejoice given the comments of Ruger CEO Chris Killoy below:

“The value of Marlin and its 150-year legacy was too great of an opportunity for us to pass up,” said Ruger President and CEO Chris Killoy. “The brand aligns perfectly with ours and the Marlin product portfolio will help us widen our already diverse product offerings.”

The transaction is exclusively for the Marlin Firearms assets. Remington firearms, ammunition, other Remington Outdoor brands, and all facilities and real estate are excluded from the Ruger purchase. Once the purchase is completed, the Company will begin the process of relocating the Marlin Firearms assets to existing Ruger manufacturing facilities.

“The important thing for consumers, retailers and distributors to know at this point in time,” continued Killoy, “is that the Marlin brand and its great products will live on. Long Live the Lever Gun.”

As Michael Bane said on his podcast today, Ruger knows how to make firearms and this is good for Marlin.


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