Sweden in 1941 had Nazi-occupied Norway on one side, Nazi-allied (through mutual hatred of the Soviet Union) Finland on the other, and Nazi Germany itself across the Baltic Sea. It was hard being a neutral nation in the midst of all of that. Like the Swiss, the Swedes believed in armed neutrality.
The 1941 Swedish propaganda poster below is promoting marksmanship. The wording translates as “shooting skills increase the defense force.” Both the civilian and the soldier are firing what appears to be a Model 96 Swedish Mauser.