The National Shooting Sports Foundation paired with social media monitoring service Radian6 to search blogs, Twitter, Facebook, YouTube, and other sites to get an idea what brand of gun people were desiring for Christmas. They used the search words “Christmas”, “firearm or gun”, and the names of leading firearms manufacturers. The chart below shows the results.
The marketing managers at Glock and Ruger have got to be happy with these results. Colt should be happy that they placed third on this list as their proportion of the civilian market is, I believe, much less than its ranking here.