If anyone knows the small firearms retailer, it would be Brownells. They have worked with gunsmiths since time immemorial. Jim Shepherd of the Outdoor Wires had an editorial today on the implications of the Walmart decision which is well worth a read.
In the editorial, he quoted Pete Brownell regarding Walmart’s move.
“It’s really a time of opportunity for small retailers,” Pete Brownell of the eponymous Brownells told me yesterday, “the core of our industry, small retailers are going to have an opportunity to get back some of the business lost by a retailer that focuses on squeezing the margins, not selling based on knowledge, experience and affinity.”
“To me,” he says, “it’s actually good news, although it’s never all good news when any company starts to give in to social pressure.”
He’s right on both points. Granted, some consumers will lose the ability to hit a Walmart for a box of rifle shells, diapers, orange juice and sodas. But they’ll now have a valid reason to go back to the stores where the shelves and displays are full of products they actually enjoy.
Brownell is correct. This is an opportunity for the Mom and Pop gun stores. That is, if they play it right. By right, I mean have deals on bulk ammo and reasonable prices on the rest.