DICK’S Ed Stack On CBS Sunday Morning

When CBS Sunday Morning was announcing their stories this morning, I must admit I rolled my eyes when I heard they were interviewing Ed Stack of DICK’S. Thanks to Dianna Muller, it was more balanced than I anticipated.

The story had interviews by CBS’s Lee Cowan with Stack, Dianna Muller, and Michael Bloomberg. Dianna provided a great counter-point to Stack and Bloomberg. It should be noted that Stack is pushing his new book, It’s How We Plan the Game, which is being published by another division of the company that owns CBS.

Then there was this quote that must have executives with NSSF thinking someone is finally getting the language right:

The “it” he’s talking about is the AR-15, a lightweight semi-automatic modern sporting rifle similar to the one used in the Sandy Hook massacre. He ordered all of them be removed from every Dick’s Sporting Goods store across the country.

While Cowan did link it to the Newtown murders, he didn’t call it an “assault weapon” or “assault rifle”. That in and of itself is remarkable nowadays.

His interview with Dianna was quite good. As you can see if you watch the video, it included footage of her shooting as well as other women from A Girl and A Gun at an event in Kentucky.

When asked why she has an AR-15, she said this:

Muller has become a high-profile spokesperson for the gun rights movement. She’s testified on Capitol Hill about carrying a firearm, specifically an AR-15.  

That’s the very rifle that Dick’s is no longer selling.

Cowan asked, “Is it a fair question to ask why you need a gun like that?”

“No,” Muller replied.

“Because?

“This rifle, and any other rifle, kills fewer people than hammers and blunt objects every year, according to FBI statistics,” she said, “so it doesn’t make any sense to me that this is going to solve the problem that we are having.”

Her worry is the same that the National Rifle Association has voiced for a long time: if one gun like the AR-15 is demonized, then all guns may soon follow.

“It leads me to believe that there’s going to be another tragedy with a different gun, that they’re going to come after the next gun,” she said.

“This is the slippery slope?” Cowan asked.

“Until it’s all gone.”

The story ends with Stack being somewhat coy about his future plans for firearm sales at DICK’S. He said it was under “strategic review.” As I noted on Friday, his company is selling eight of their Field & Stream stores to Sportsman’s Warehouse. I would not be surprised to see the remainder either sold or shut down.