What The Heck Is Up With Ruger

Ruger’s marketing department has been working overtime with teaser emails this weekend. On Saturday, I got this one.

So I just check my email a few minutes ago and found another email from Ruger. I expected them to unveil some new product like a SR45 or even the mythical 1911 that they deny they will be making. But no! I get this instead.

Enough already! Just let us know what I must absolutely have and be done with it. However, as a stockholder I must say the ad campaign is doing well at building some suspense which I hope will result in higher sales.


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