Ruger is attempting to become the first firearms manufacturer to sell one million guns in one year. They issued the following release saying what happens if they meet their sales goal.
Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce the “Million Gun Challenge” to benefit the NRA. Ruger pledges to donate $1,000,000 to the NRA if one million new Ruger firearms are sold between the 2011 and 2012 NRA Shows.
“Our goal is to present the NRA with a check for one million dollars during the 141st NRA Annual Meeting in St. Louis next April,” said Ruger CEO Mike Fifer. “This substantial donation would reflect a record-breaking feat in the firearms industry, as we believe no company has every sold one million firearms in a 12-month period. With the help of our loyal customers, we hope to make history and to share that accomplishment with the NRA.”
I’m sure that Josh Sugarman and Kristen Rand at the Violence Policy Center are jumping up and down for joy thinking that they have just been vindicated. They have been saying that the NRA is just a tool for firearms manufacturers and that is why the MidwayUSA’s, the Rugers, the Glocks, etc. “subsidize” (i.e., donate money) to the NRA. I wonder what they will do once they realize that this means another million firearms in the hands of freedom-loving, Second Amendment backing Americans?