The NFL is insisting that they never saw the ad that Daniel Defense wanted to run during the Super Bowl. However, they said if they had seen it would not have met their standards and that the controversy is just an attempt by Daniel Defense to get publicity.
The argument over why this ad won’t make it to the airwaves goes like this: Daniel Defense attempted to buy Super Bowl ad time in several local media markets in November. Most of the markets did not accept it and the response from one station in Little Rock, Ark., is still pending.
A Fox Station in their home state Atlanta, Ga., told Daniel Defense in an email, “Unfortunately we cannot accept your commercial spots in Football / Super Bowl due to the rules the NFL itself has set into place for your companies [sic] category.”
The NFL says that it never saw the ad and never heard of it before it blew up in conservative media circles last month.
The NFL’s Vice President for Communications Brian McCarthy told ABC News that the controversy is being ginned up by the company who was “looking to gain exposure for this ad.”
This policy has not set well with many people. The dismissive response of Mr. McCarthy to me is just as troubling. It speaks of a disdain for the firearms industry, those who work in it, and those of use who would patronize Daniel Defense.
Ginny Simone of NRA News has done a special report on the controversy. The report was released earlier this week.