by The quote of the day comes from the US Army’s Lt Col. Max Ferguson. He is writing in a Substack called the Harding Project. The goal of the Harding Project is to improve the writing of military officers and non-coms as well as to encourage them to submit articles to the various branch journals.
He wrote:
But writing is powerful. It’s the purest form of thought. The best briefing you never had to present because it’s all on the page for anyone to read at any time. Even years from now.
Transposing Lt. Col. Ferguson’s thoughts from military writing to blogging I must say I appreciate this. Not to say that all blogging is a pure form of thought and that includes my own. Sometimes it is just ranting and raving or else you’d go nuts from keeping it inside.
Now if only we could get people to communicate with text rather than video. Not only does video fail Ferguson’s test, it is hugely inefficient. Anyone literate can process the same information much faster by reading it rather than watching someone else read it. The niche for video is showing how to perform some physical task.