A Great Response To Corporate Virtue Signaling

Jim Shepherd of the Outdoor Wires posted an editorial today concerning corporate virtue signaling. The grist for his editorial was something that took place at the most recent meeting of the Business Roundtable. At that event, a number of mega-corporation CEOs signed a document pledging to shift corporate governance away from shareholder value.

Yep, they decided that being virtuous would be more important (to them) than the long-accepted dictum that the goal of a company is to make money for its owners. Granted, the document they signed was described as “high level and low on specifics” it is most assuredly indicative of the current social and business environment.


Not presuming to think along the high-minded ridges of such industry leaders, I’ve never known a company to suddenly decide business-as-usual was no longer acceptable. Honestly, this kind of talk seldom passes my personal “smell test”. It’s my experience that when someone who makes millions of dollars annually starts telling me what’s best for the rest of us, I start sniffing. Especially when I start hearing a mix of solid thinking interspersed with comments about “what type of society is possible.”

I agree with Jim on this. We have started to see high technology companies in the social media realm decide that advertising and posts of a conservative bent must be censored or rejected. We have seen certain large banks try to tell firearms manufacturers how to run their legitimate businesses. The list goes on.

I have always been something of a contrarian. Thus, it was refreshing to see a company that hasn’t bought on to the “guns are evil” mantra. Jim points out that a company called Defenseshield Inc. that has gone the opposite way.

Not everyone, fortunately, is cut from that same bland cloth. Yesterday, I was forwarded a release from Defenseshield, Inc., a “preeminent designer, manufacturer, and seller of armor systems to the US Military, Federal agencies, the nuclear industry, airports and courthouses.”
Their CEO, Collins White, irritated at the latest rounds of “virtue signaling” in corporate America, announced some “pro-constitutional measures for all Defenseshield employees:”


1. Every day is “Bring a gun to work” day.
2. 1-year membership in the NRA.
3. Lifetime membership to Gun Owners of America.
4. Free FFL firearms transfers.
5. Pay for firearms training.
6. Pay for any permits that allow you to own or carry a firearm.
7. Pay entry fees to any firearms competition
8. Pay entry fees to any gun show
9. Match contributions to NRA, GOA, USA (Olympic) Shooting, 4H shooting, Scouting shooting programs.
10. $100 annual match toward firearms range or club membership.
11. $20 for every pair of jeans you buy that aren’t Levi’s.


“The attack on the Constitution by elite left-wing billionaires cannot be tolerated,” White said, “I left New York when the so-called safe act made many of my guns, accessories and magazines illegal. I’ve relocated to Florida where the environment for business and the freedoms granted by the constitution is not under such a rabid assault. I invite all corporate leaders to stand with me in upholding the constitution, and to invest in the future of America.”

Collins White is my kind of CEO. While I am not in their customer base and have little need for their product, if I was I’d be looking to them to fulfill it.

I only wish more CEOs and more companies were like Mr. White of Defenseshield. If you would like to let them know you appreciate their standing up for what is right, you can contact them at  info[@]defenshield.com


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